Art Director, Performance Creative

Company Description

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.

Job Description

We’re looking for an enthusiastic, curious Art Director/Designer to join our Performance Creative team. As an Art Director, you will play a key role in the development of creative for digital design, display, social and websites. You have experience with design, understanding of a creative brief and know how to bring their own ideas and creativity to the table. You understand digital marketing and have a knack for designing across multiple digital media. You are guided by what resonates with consumers and what makes them take action, leverage these principles and apply this to creative design. You understand iterative testing and optimization and how to amplify designs and templates to meet these needs.

As a hybrid Art Director/Designer for several of our brands including a global tech company, financial services client and a global aerospace company, you'll join a great team of art directors and copywriters creating performance creative deliverables – from paid social and email campaigns to display ads, landing pages and different performance channels, with an emphasis on paid social. We take pride in craft and thoughtfulness – and we partner directly with our clients to build from scratch, and design for reality. You will report to a Creative Director (Copy). We need someone skilled in hands on design and art direction, with experience in high tech space who can straddle both performance creative and brand. You will design and art director for both consumer facing channels and B2B channels. You will concept creative platforms on front end of projects, then execute against those platforms in a performance space.

Accountabilities

· Concept and design visual solutions for display banners, social, and website landing pages.

· Translate wireframes into high-fidelity mockups with attention to interaction design whilst following style and brand guidelines.

· Extend visual systems/brand guidelines across all media, including taking the product’s mission, user research and analytics data and translate into engaging design solutions.

· Knowledge of both Social and UX best practices, including user research and accessibility across mobile and web.

· Understand creative briefs and apply to digital creative, while ensuring it meets strategic goals

· Compile presentation decks for internal/external reviews and present to both internal and client-facing project reviews.

Qualifications

· Bachelor's degree in advertising, graphic design or similar

· 2+ years of experience at an agency or client side

· Experience with social media campaigns

· Experience designing and art directing for digital ad platforms

· Proficient in Adobe Suite (Photoshop, Illustrator, InDesign and XD) and Figma

· Experience with front-end development, including HTML, CSS and Javascript.

· Experience with Dynamic Creative Optimization and other iterative software

· Mastery of composition techniques (multiple elements and interactive pieces) in producing final pieces.

· Proficiency in design, digital, video, social and beyond—campaign integration across all channels.

Additional Information

The anticipated salary range for this position is $51,000-$83,750 per year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com #LI-RB1 #LI-Hybrid

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client gr