Director, CRC Indication & Strategy Lead (Secondment - 10 Months)

Why Patients Need You

BRAFTOVI is a brand within Pfizer Oncology's Precision Medicine & Thoracic Franchise. As part of the BRAFTOVI/MEKTOVI portfolio, the CRC indication is the largest growth driver and expected to remain a key growth driver for Pfizer Oncology over the next 3-4 years. The BRAFTOVI team is in the midst of a major multi-faceted launch of BREAKWATER (1L BRAF CRC). Significant organizational focus is on BRAFTOVI from 2025-2028 to allow the brand to reach the growth expectations of this importance priority brand.

What You Will Achieve

This secondee will lead the CRC strategic direction and promotional efforts, in partnership with other CRC-focused marketers across the team. Additionally, this secondee will hold cross-portfolio responsibilities to drive growth and efficiency in other indications of BRAFTOVI/MEKTOVI as well.

How You Will Achieve It

• Defining and adapting the overall CRC strategy (including HCP and consumer strategy).

• Owning CRC positioning and messaging.

• Executing and adapting CRC segmentation, as well as targeting strategy.

• Drive cross-functional team and overall leadership updates for the indication.

Qualifications

Must-Have

• BA/BS required with 8+ years of experience.

• Previous in-line US/global marketing experience required.

• Experience in working with different marketing channels.

• Strong project management skills, including ability to lead multiple projects simultaneously.

• Ability to develop, adapt, and execute strategy to drive brand success.

• Ability to motivate and lead cross-functionally without direct authority.

• Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management, including negotiation skills.

Nice-to-Have

• MBA/MS with 7+ years of experience; OR PhD with 5+ years of experience.

• Experience in pharmaceutical marketing.

• Experience in Oncology marketplace, knowledge of GI/CRC.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
 

Other Job Details

• Last Date to Apply for Job: September 30, 2025

• Additional Location Information: CT-Groton, IL-Lake Forest, PA-Collegeville, WA-Bothell, United States - Remote

• Eligible for Relocation Package – NO

• Secondment 10 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.  Please refer to the Fleet Policy and Procedures document for more information.

• There will be no change to your current work location.

• Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be rep