Senior Director, Brand Marketing

Lantheus is headquartered in Bedford, Massachusetts with offices in New Jersey, Canada, and Sweden.  For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio. 

Lantheus is an entrepreneurial, agile, growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight and follow disease.  At Lantheus our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success.  Every employee is crucial to our success; we respect one another and act as one knowing that someone’s health is in our hands.  We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team. 

Summary of Role: 

The Senior Director, Brand Marketing, will report directly to the Head of Marketing and will help develop and execute brand strategy, lead members of the marketing team, and work with cross-functional stakeholders to support the success of PYLARIFY. This leader will be focused on brand management: lead key initiatives with cross-functional input to identify market needs and competitive opportunities, develop strategies to address those needs and opportunities, and measure impact of marketing initiatives. This role will work across and beyond the organization to ensure external stakeholder needs and perspectives are integrated into all stages of the brand plan.

In addition to possessing strong strategic and analytical skills, this role will provide strong leadership skills with the ability to set a vision, manage through times of change, and drive performance within a fast-moving, challenging, and dynamic commercial environment. The leader will need to understand the competitive landscape, align with the broader prostate cancer franchise strategies, and customize approaches for specific HCPs including but not limited to Nuclear Medicine, Urology, Radiation Oncology and Uro/Medical Oncology. This position requires strong in-line leadership as well as the ability to influence and engage across the organization (e.g., Market Access, Medical, Regulatory, Contracting, etc.). The leader will not only ensure the success of PYLARIFY by leading new and innovative marketing approaches that create value for healthcare professionals, patients, payors and the company, but also lead the planning and execution of omnichannel experiences that differentiate PYLARIFY.

S/he will be an ambassador for instilling our company’s cultural values, as well as be influential in recruiting, retaining and developing talent to deliver better patient outcomes.

ESSENTIAL RESPONSIBILITIES:

• Leads development and execution of strategic and annual business plan for the brand to exceed targeted business objectives, driving best-in-class marketing practices within HCP and DTP channels.
• In partnership with Market Research, conduct market analyses to create, implement and update strategic plans and performance objectives as appropriate; anticipate market trends; and ensure execution of plans to achieve maximum revenue, growth, and profitability.
• Identify effective messages to communicate brand’s core value story, optimizing delivery to customers and targets through traditional and innovative channels.
• Own the omnichannel marketing strategy with a deep understanding of the brand strategy and tactical priorities, internal and external customer needs, and the competitive landscape.
• Work closely with cross-functional partners and Head of Marketing to create and maintain measurement plans and end-to-end KPIs.
• Partner with Field Sales and Salesforce Effectiveness to ensure brand strategy and tactics are executed and pulled through via regional and national sales meetings; contribute to training content to support brand growth.
• Develop HCP and DTP assets/tactics and manage/oversee HCP and DTP promotional budget.
• Leads team of 2 direct reports.

CAPABILITIES / COMPETENCIES:

• Demonstrate and employ the judgment, flexibility and situational leadership required to lead sales and marketing through complex combinations of market challenges, including business and organizational change necessitated by changes in the medical, regulatory, and business environment.
• Build and cultivate productive relationships with internal and external stakeholders, vendors, business leaders/organizations, and colleagues to ensure consistency and collaboration that are essential to the success of Lantheus products and business at large.
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