Sr Director, Customer Marketing - BioPharma Services

Overview

The Senior Director, Customer Marketing will develop and articulate an insights-driven marketing strategy for the BioPharma Services portfolio to drive business growth. S/He will oversee development of specific short and long-term Marketing Plans that align with business growth based upon market insights derived from market research, competitive analysis and ongoing market trends within the US

Responsibilities

• Oversee development of marketing strategy for services, solutions and targeted customer channels within our BioPharma Services business
• Identify, track and communicate critical trends for Quest across markets, industries and competitors
• Serve on Customer Leadership Team, contributing to the broader strategic decisions about commercial business
• Generate customer insights into demand barriers, call points and trends to support customer interactions and drive business priorities
• Liaise with other functional leaders to guide a unified approach to the customer that meets market demands
• Drive alignment between national/ business priorities (e.g. program models, key messages, templates) and regional/local needs
• Manage marketing spend on programs and use spend effectiveness measurement to improve programs and resource allocation
• Ensure tight coordination with commercial, Clinical Solutions and other business teams
• Create portfolio selling strategy and related materials, based on customer need (Key connection point: Product Marketing)

Qualifications

• 7+ years healthcare industry experience preferred; Minimum 12+ years success in a marketing role;
• Experience leading high performing teams and building strong team cultures
• Up to 50% business travel required
• Ability to lead diverse, cross functional teams and in a matrix environment
• Ability to serve on Executive Leadership Team of business line (e.g. customer segment, region, etc.)
• Excellent project leadership skills to hold team members accountable for delivery on goals and expectations
• Superior communication skills including ability to deliver formal business presentations to executive leadership
• Superior strategic thinking and analytical skills to synthesize market/customer insights to identify business opportunities and paths to overcome business challenges
• Strong capabilities in leading others to analyze data and demonstrate quantifiable opportunities or results

 Competencies

• Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic Agility
• Priority Setting; Planning; Directing Others; Delegation
• Command; Managerial Courage; Conflict Management; Confronting Direct Reports; Hiring and Staffing
• Perseverance; Action-Oriented; Drive for Results
• Presentation Skills; Comfort around higher management; Political Savvy
• Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox; Building Effective Teams

EEO

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.