Senior Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity  

As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop’s short- and long-term business goals. We’re looking for a seasoned marketer to input and influence go-to-market, marketing, and product strategies to accelerate our already substantial Photoshop business. You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts. This role will be working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Photoshop across surfaces and audiences, strengthen the creative community, and accelerate profitable growth. 

What You’ll Do 

• Define the GTM strategy required to propel Photoshop’s growth. This includes: mapping out quarterly strategy and completing outbound marketing efforts w/partner teams. 

• Partner closely with product to deeply understand new and updated features and functionality to advise product marketing strategy, feature prioritization and objectives/important metrics. 

• Develop key positioning and messaging for product marketing moments, validated by customers and the community, driving the target audience to take action. 

• Partner with broad cross-functional teams to define and complete optimal go-to-market strategy; collaborate with PR/Comms, Marketing Go-to-Market, Community, Social Data Science, Regional teams, Legal and more to deliver value to customers and successfully land integrated marketing moments. Engage deeply on Social to better understand and address customer needs and sentiment drivers.  

• Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards, continually striving to optimize and improve.  

Ski