VP, Marketing Analytics

Wintrust is a financial holding company with approximately $62 billion in assets whose common stock is traded on the NASDAQ Global Select Market. Guided by its “Different Approach, Better Results” philosophy, Wintrust offers the sophisticated resources of a large bank while providing a community banking experience to each customer. Wintrust operates more than 200 retail banking locations through 16 community bank subsidiaries in the greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida market areas. In addition, Wintrust operates various non-bank business units, providing residential mortgage origination, wealth management, commercial and life insurance premium financing, short-term accounts receivable financing/outsourced administrative services to the temporary staffing services industry, and qualified intermediary services for tax-deferred exchanges. Our unique business model is a competitive strength and value driver, powered by our talented colleagues who put our customers first and achieve better results for our clients.

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)

• Competitive pay and discretionary or incentive bonus eligible

• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

• Family-friendly work hours

• With 200+ community bank locations, we offer opportunities to grow and develop in your career

• Promote from within culture

Why join this team?

• We have a culture that encourages an entrepreneurial spirit

• We offer multiple opportunities for development and upward mobility

Job Description Summary

We are seeking a Manager of Marketing Analytics (VP title) with a strategic mindset and strong analytical skills to lead data-driven marketing insights that support growth and customer engagement. This role focuses on translating complex data into actionable insights, providing guidance to marketing leadership, and enhancing decision-making processes. The ideal candidate is both hands-on and collaborative, with experience in banking or financial services, skilled at balancing in-depth analysis with a practical understanding of business needs.

What You’ll Do

Analytics Leadership & Team Management

• Supervise and mentor a team of marketing analysts, data specialists, and business intelligence experts.

• Set performance goals aligned with strategic marketing priorities and support team development through continuous feedback and training.

• Champion a data-driven culture within the marketing team, encouraging innovative use of analytics.

Marketing Performance Analysis

• Analyze and report on marketing performance across channels (e.g., digital, direct mail, email), using data to inform campaign effectiveness and ROI.

• Develop and track key performance indicators (KPIs) to measure the success of marketing initiatives, collaborating with senior marketing and business leaders.

• Conduct detailed analyses on customer segmentation, lifetime value, and product/service usage trends to enhance targeting and retention efforts.

Data Infrastructure & Reporting Standards

• Partner with IT and data governance teams to ensure marketing data quality, accessibility, and integrity.

• Lead the design and implementation of reporting tools and dashboards, enabling clear and timely insights for senior management.

• Establish and maintain consistent reporting standards and data definitions to support accurate, organization-wide insights.

Customer Insights & Predictive Analytics

• Use advanced analytics, including predictive modeling and machine learning techniques, to forecast customer behavior and support targeted marketing.

• Oversee customer segmentation strategies, identifying valuable customer groups and tailoring marketing efforts to optimize engagement.

• Provide strategic insights into customer journeys and behavior, enhancing personalized marketing initiatives and customer loyalty.

Budgeting & Resource Optimization

• Manage analyses of marketing budget efficiency, providing insights to optimize resource allocation and improve return on investment.

• Work with fi