Staff Product Designer, GenAI

About The Team

The Monetization Creative GenAI team is redefining the future of advertising creative experience on TikTok. We develop GenAI-powered creative production and optimization tools that address one of advertisers’ biggest challenges: producing high-quality creatives at scale.



At the center of this effort is TikTok Symphony Creative Studio, our flagship product that integrates cutting-edge GenAI technology into the creative process. With capabilities such as image-to-video, text-to-video, and Showcase product. Symphony is transforming how brands bring ideas to life. These innovations go beyond showcasing the potential of GenAI—they deliver practical, scalable solutions to real advertiser needs, empowering brands to create fresh, engaging, and effective campaigns with speed and efficiency.



About The Role

We are seeking a Staff Product Designer to lead the design of TikTok Symphony Creative Studio in our San Jose office. This role is responsible for defining end-to-end product experiences, establishing scalable design frameworks, and collaborating with cross-functional teams to align on strategy and execution. The Staff Product Designer will play a key role in advancing creative AI capabilities and setting new standards for the TikTok Ads platform.



Responsibilities

- Drive innovation at speed: Stay ahead of emerging technologies and translate them into impactful design solutions.

- Lead Symphony Creative Studio: Own the end-to-end design of our flagship product, shaping product strategy and translating it into a clear, actionable design roadmap.

- Design AI-native experiences: Define and champion design frameworks, patterns, and principles that make creative production seamless, intuitive, and impactful across Creative GenAI products.

- Simplify complexity: Translate advanced AI capabilities into simple, elegant, and effective creative tools for advertisers.

- Shape product strategy: Partner with PM, Engineering, UXR, Content Design, PMM, and Data Science to align design direction with business and product priorities.

- Build from 0→1: Bring vision and clarity to brand-new product spaces, guiding ideas from concept through launch.

- Lead and mentor: Provide thought leadership in design critiques, coach junior designers, and elevate the overall craft quality of the team.

- Champion user needs: Advocate for user-centered design that balances advertiser goals, technical feasibility, and creative innovation.

- Scale the team: Support hiring, onboarding, and community development to expand the impact of Creative GenAI design.