Strategic Business Development Manager

Description

Join a Mission That Matters – Enrich Lives with Butterball® Farms

At Butterball® Farms, we’re more than a butter manufacturer — we’re a company built on purpose. For over 60 years, we’ve partnered with some of the world’s leading food brands to create innovative, value-added butter products that bring flavor and quality to millions of tables. But our impact goes beyond what we make — our mission is simple: to Enrich Lives, inside and outside our walls.

Recognized as one of West Michigan’s Best and Brightest Companies to Work For, Butterball Farms is a place where people grow, ideas thrive, and collaboration drives excellence.

Here, we think like a team — working together to bring out the best in one another, celebrate progress, and keep raising the bar. As our business evolves, new people and ideas strengthen our foundation, helping us continue to deliver excellence.

What We Offer

At Butterball® Farms, we believe our team members are our greatest investment — that’s why we offer a comprehensive, competitive benefits package designed to support your growth and well-being, both at work and beyond.  

• Opportunities for Growth & Advancement 
  • Build your career in an environment that encourages development, accountability, and internal promotion.
• High-Performance Culture 
  • Join a workplace where we challenge each other to grow, think differently, and deliver our best — every shift, every day.
• Inclusive & Supportive Environment 
  • We celebrate diversity, inclusion, and mutual respect. Every voice matters.
• Competitive Pay & Shift Premiums 
  • Additional premiums for 2nd and 3rd shift roles.
• Comprehensive Benefits Plan 
  • Medical, Dental, Vision, Critical Illness, Flexible Spending, Dependent Care, and Accident Insurance.
• Paid Time Off & Holidays 
  • Because rest and balance make us stronger.
• 401(k) with Company Match 
  • Invest in your future while you help us build ours.
• Tuition Reimbursement & Continuous Learning 
  • Grow your career with educational support.
• Community Connection
  • Access The Source for resources, financial counseling, and family services — supporting the whole you.
• Employee Assistance Program (EAP) 
  • Confidential support for personal, family, or work-related matters.

 Key Responsibilities 

• Lead strategic business development initiatives to drive growth in branded CPG sales across retail, foodservice, and emerging channels.
• Identify, evaluate, and secure new customer opportunities with national and regional accounts, distributors, and brokers.
• Develop and execute go-to-market strategies, pricing structures, and promotional plans aligned with company objectives.
• Build and maintain senior-level customer relationships while delivering value-added solutions that strengthen partnerships.
• Conduct market and competitive analysis to uncover growth opportunities and optimize category performance.
• Collaborate cross-functionally with Sales, Marketing, Finance, and Operations to align strategies and deliver results.
• Manage the end-to-end business development process — from prospecting and pitch development to contract negotiation and close.
• Provide regular reporting on pipeline health, forecasting accuracy, and performance against KPIs.
• Represent Butterball® Farms at trade shows, customer meetings, and industry events to promote brand visibility.

Requirements

Education / Certificates / Licenses / Experience

• Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
• 5+ years of progressive experience in CPG sales, business development, or key account management.
• Proven track record of driving branded sales growth and securing new business in the CPG industry.

Knowledge, Skills, and Abilities

• Strong understanding of CPG category management, retail dynamics, distributor networks, and food service.
• Exceptional negotiation, presentation, and relationship-building skills.
• Analytical thinker with the ability to translate insights into actionable strategies.
• Proficiency with CRM systems, data analytics tools, and Microsoft Office Suite.
• Ability to work independently, manage multiple priorities, and deliver result