Sr. Demand Generation Operations Manager, North America

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Demand Generation Operations Senior Manager, North America

Genesys is looking for a Demand Generation (DG) Operations Senior Manager to support the North America region. This is a strategic individual contributor role that oversees and continually improves the regional DG operating model. This position reports to the VP of DG Operations. The role requires a diverse range of skills, including executive influence, technical and DG expertise, and analytical proficiency. The primary focus of the role will be to support regional field marketers, event marketers, digital marketers, BDRs and their leadership to improve the Demand Generation engine for the region measured in database growth and health, mid-funnel engagement, and pipeline created and accelerated.

Key Responsibilities

• Drive ongoing, proactive Demand Generation funnel & data optimization via:
  • Management of weekly and monthly operating cadences through tight connection with regional Sales Operations, marketing & BDR teams. Trusted advisor with global marketing functions and regional sales leadership.
  • Supporting regional data management that is needed to drive motions (e.g. inbound, outbound, Account Based Marketing & Engagement) by monitoring & improving Account, Contact and Lead data flows and data hygiene.
• Be a strategic operational partner to the Regional Marketing Leader by:
  • Representing them on key workstreams, supporting QBRs and regionally strategic projects.
  • Quarterly and ongoing: recommending strategic investments including program, BDR capacity, spiffs and more.
  • Leading BDR target setting and BDR performance management.
• Ease Demand Generation operational burdens via:
  • Proactive program budget management support for regional budget owners.
  • Improving efficiency (such as time to create and launch campaigns) by understanding current operational burdens and partnering with global DG Ops teams to automate.
  • Maximize Demand Generation to Sales efficiency via monitored BDR to AE handoffs.
• Support global demand generation by being voice for the region and occasionally stepping out of regional role to lead global large-scale transformation and change management programs.
• Become a subject matter expert for various Demand Generation software tools & processes. Support enablement team to drive adoption and adherence within the region. Serve as a primary resource for help with these tools by answering all email questions, meeting with individuals from sales or operations to solve issues, and working with vendor support as needed to solve technical or training issues. Train and mentor colleagues on systems and tools as needed

Minimum Requirements

• 8+ years of experience in B2B Demand Generation, Marketing Operations, Lead Generation and/or Data Analytics
• Analytical mindset to translate data into actionable insights and drive data driven decisions through executive influence & building and delivering presentations.
• Strong decision-making skills, and the ability to use data to optimize campaign performance and inform future strategies
• Operational understanding of Demand Generation and Sales processes and operating models with creative problem-so