Manager, Social Strategy

ABOUT THE ROLE & TEAM:

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the recent launch of our successful streaming platform ViX and ViX+.

In the midst of this incredible growth, TelevisaUnivision is becoming marketers’ ultimate growth partner. We’re a fun and creative group developing first-class social campaigns and connecting Fortune 500 brands to the Hispanic community. We build marketing solutions and capabilities to help brands better understand, engage, and develop relationships with our audience.

ABOUT YOU
TelevisaUnivision is looking for a strategic, analytical, and results-oriented individual for the role of Manager, Social Strategy. This person will help grow TU’s paid social advertising practice, reporting to the VP, Social Strategy.

The successful candidate will be up to speed on the latest social media trends and understand how to transform insights into effective strategies for advertising partners. They will work with content and sales teams to plan, activate and report on cutting-edge social campaigns that connect emotionally with the US Hispanic audience.

The candidate will manage one or more direct reports, helping them develop their professional skills and deliver best-in-class activations.

YOUR DAY-DAY

• Serve as the main point of contact for day-to-day campaign activation for Sales, Content and Partner Solutions teams, providing rates, developing social distribution strategies, and recommending ad formats based on client KPIs.
• Dive into ad management tools to activate and optimize campaigns, leveraging Univision’s advanced audience targeting capabilities (1st and 3rd party data).
• Mentor and oversee analysts during campaign execution and QA their work, ensuring on-time and on-budget delivery.
• Execute special insights projects, including testing of new ad formats, competitive intelligence,
  pricing analysis and creative best practices.
• Author sales materials such as pitch decks, training guides, newsletters and case studies.
• Participate in internal and external meetings, keeping stakeholders updated on TU’s social capabilities.
• Produce post-campaign reporting that transforms performance data into actionable insights for clients.
• Identify process improvements and recommend solutions to streamline the workflow and drive revenue.

YOU HAVE

• 5+ years of professional experience in Marketing, Analytics, Activation, Insights or Strategy
• 3+ years of experience directly activating paid social campaigns using ads manager platforms (e.g., Facebook, Instagram, TikTok, YouTube, Snap, Pinterest, etc)
• Education level: Bachelor's Degree or higher
• Knowledge of social media landscape, including industry trends and ad formats
• Proficient in Microsoft Office, with emphasis on Excel and PowerPoint
• Strong analytical and writing skills; ability to tell a story using data
• Meta Certification or TikTok Certification (Media Planning or Media Buying) is a plus.
• Bilingual in Spanish and English a plus
• Bonus: Working knowledge of one or more social analytics, listening and/or insights tools i.e. Brandwatch, Talkwalker, Sprout Social, ListenFirst, Tubular, Creator IQ, Comscore Shareablee

ELIGIBILITY REQUIREMENTS

• Must be willing to work from our New York or Miami offices
• Employment/education will be verified
• Applicants must be currently authorized to work in the United States on a full-time basis

Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position. Base Pay Range:  90,000 – 105,000

OUR BENEFITS:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.