Integrated Marketing Senior Associate

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there. 
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

The Integrated Marketing team is looking for a marketer with experience supporting and driving high impact integrated campaigns, social-first content, IRL activations and rapid response in a fast-moving global company. We are looking for someone who understands how to translate consumer truths into compelling narratives, and is passionate about connecting people through storytelling and break-through creativity.

Ideal candidates can balance the need to move fast while thinking strategically, drive campaigns forward in any situation, excel in project management and show track record for culturally-relevant campaigns that gain media attention and drive consumer engagement. The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase brand and advancing crypto’s goal of updating the financial system.

What you’ll be doing (ie. job duties): 

• Supporting integrated marketing campaigns and breakthrough consumer experiences across paid, owned and earned, including brand, product & sponsorships (NBA).
• Independently drive social-first content, IRL activations and rapid response efforts with ability to manage them as concurrent workstreams.
• Drive integrated XFN process for successful execution and optimization of campaigns and marcomm efforts.
• Develop and deliver strong creative briefs and briefings, collaborating with and supporting creative and production teams throughout the process.
• Understand crypto and macro-economic trends to inform strategy and creative execution.
• Deliver measurable increase in brand awareness across all audiences.
• Become an expert of Coinbase products and audiences.

What we look for in you (ie. job requirements):

• 7-10+ years of experience in roles of growing responsibility at a global consumer brand(s)
• Proven experience supporting scaled integrated brand campaigns & independently driving marketing projects.
• Comfort working in a fast-paced, continuously evolving environment
• An entrepreneurial mindset: you’ll run through brick walls to make the most of every opportunity to develop breakthrough creative & impactful experiences (big and small).
• Best-in-class marketing, communication, project and team management skills.
• Demonstrated ability to work and drive alignment across cross-functional teams.
• Experience with consumer tech or mission