Lead Digital Customer Growth - Consumer Platform

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:  Dallas, TX

Overview: Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Position Summary:

This role is responsible for helping create and refine the next generation of AT&T’s consumer products. Ideal candidates bring a deep passion for crafting best-in-class digital experiences and possess a strong understanding of the telecom landscape—particularly fiber and wireless offerings.

Key Responsibilities:

Digital Strategy & Product Development
Join the team building AT&T’s world-class digital platforms across desktop, mobile web, and app. Develop strategies that create seamless customer journeys, leveraging each platform’s unique strengths.

Customer-Centric Experience Design
Champion user experience across all consumer-facing touchpoints. Drive improvements in site and app design, navigation, content, and personalization to increase conversion and retention.

Product Familiarity
Develop effective approaches to guide customer value and interaction through interface and messaging strategies aligned with AT&T’s fiber, 5G, and wireless product portfolios. Familiarity with AT&T or competitor offerings is highly valued.

App-Focused Innovation
The app is a critical platform for this role. Drive growth in app adoption and engagement. Ideal candidates have experience in app design, development, product management, or app-based marketing and understand the factors that drive ongoing usage.

Cross-Functional Leadership
Collaborate with design, engineering, product, and analytics teams to deliver results. Lead test-and-learn initiatives and conversion rate optimization experiments.

Preferred Skills & Experience:

·       Experience in telecom or other subscription-based consumer industries

·       Knowledge of fiber and wireless technology, trends, and customer value drivers

·       Strong UX and UI sensibility across desktop and mobile platforms

·       Expertise in app store optimization, deep linking, and push notification strategies

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Digital Customer Growth - Consumer Platform earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards.