Asset & Wealth Management, Goldman Sachs Asset Management, Product Marketing Analyst

JOB DESCRIPTION

Bringing together public markets and alternative investments, Goldman Sachs Asset Management provides clients around the world with dedicated, intelligent partnership that helps them realize their potential. We shape investment opportunities to the exact needs of every client, drawing from our deeply connected global network and personalized expert insights, across every region and market—supervising over $2.8 trillion in assets worldwide. Driven by a passion for our clients’ success, we take personal responsibility for building long-term relationships based on conviction, sustainable outcomes, and shared success over time.

 

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has unified the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data and technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as marketing leads for each of our revenue divisions. Together, this team collaborates around a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.   

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand and protect and grow the business’s reputation. They create and deliver targeted, integrated marketing campaigns across digital channels, paid media and in-person experiences, which broaden our client footprint, deepen relationships with clients, diversify our asset base, and fuel business growth.   

Role Summary

This Analyst will play a role within the Asset Management (AM) Marketing team, working within Content and Product Marketing to deliver product collateral and materials. 

The Analyst will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to support the infusion of product-related insights across content creation, digital marketing, paid media, social media, analytics and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business. 

 

Responsibilities

• Marketing implementation: Support the execution of strategic marketing plans to build awareness and affinity for AM’s investment capabilities.
• Launches and campaigns: Support the development and implementation of marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Collateral: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM’s design team.
• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM’s content calendar and sequences externally published content appropriately and effectively.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications 
• Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success. 
• Partnership and collaboration: Develop and maintain strong relationships within AM Marketing other AM Marketing colleagues.

Qualifications

• 1-2 years in a similar role within a similar leading financial institution 
• Some knowledge of the asset management industry: clients, products, regulations, competitors 
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