VP of Marketing & Communications

Department: Marketing

Employment Type: Full Time

Location: Remote, US (Eastern Time Zone)

Reporting To: President of US & Canada

Compensation: $160,000 - $200,000 / year

Description

VP of Marketing & Communications

• Team: Marketing and Communication
• Reporting to: Spektrix President of US & Canada
• Location: Remote – Working EST time zone.
   Please note that while the majority of the work is conducted remotely for non-local team members, all team members are expected to be available to attend key on-site events/activities 4 times per year. This includes things like onboarding, training , and team building - 'together days'. The onsite weeks are scheduled in advance and travel expenses for those in-person times are covered by the business. Some travel to the UK is required.
• Hours: Full-time (37.5 hours per week). Typically Monday to Friday.
• Salary:  $160,000-$200,000 offer to be commensurate with level of experience and consideration of location (local/non-local - US)  (Canadian salary equivalent would be converted into Canadian Dollars)

The roleThe VP/Director of Marketing & Communications role is a strategic position that is accountable for ensuring that the way Spektrix engages with the sector, existing/potential clients and a variety of stakeholders meets our business goals. This global role leads a talented team split across the US and UK.
Spektrix operates in different regional markets, each of whom have different cultures, needs, market landscapes and degrees of opportunity. We’re the market leader in the UK and Canada and the third largest provider in the United States. We’ve also recently commenced operations in Australia and New Zealand.
In addition to the needs of these varied geographic markets, we have exciting plans for growth, retention, reputation and sector engagement. This role is pivotal in setting up our Marketing & Communications team for success in these key areas.
We’re in a market that tends to adopt technology for the long term. Compared to other SaaS markets, sales cycles can be long - sometimes measured in years - and once an organization has become a client, they will usually stay with us. In order for us to succeed in this context, reputation and quality are key - it’s important to us that we support and empower the organizations we serve, fulfilling our mission to build a thriving, connected arts and entertainment sector. This role is all about enabling Marketing & Communications to support the business scaling at speed, while also investing for the long term in our reputation and market position.

Key Accountabilities

Accountabilities:

• Establish and execute the overall marketing strategy that supports our business objectives. Working with key stakeholders in sales, client success, product, community, and sector strategy, you’ll determine how our Marketing & Communications activities ensure we meet our goals.
• Ensure that our key pillars of growth, retention, and sector engagement inform our strategy, in line with our mission and values. You’ll work with other leaders in the business to ensure that our marketing activities are continually prioritized according to business needs, balancing our long term goals with reactive communications in response to changing sector needs.
• Ensure the line management and mentorship of a high-performing Marketing & Communications team is in place, providing leadership, guidance, and professional development opportunities.
• Create an overall marketing strategy, including branding, positioning, messaging, design and distribution of campaigns and go-to-market plans, to set Spektrix up for maximum success.
• Ensure the budget is managed effectively to increase ROI.
• Ensure that the design and creation of campaigns are data informed and are effectively supporting client acquisition, brand awareness, engagement, and retention.
• Ensure our networking and sponsorship strategies are serving both our short and long term goals around reputation, acquisition and retention.
• Ensure the Marketing & Communications team is appropriately resourced with the right roles, working effectively with agencies or freelancers where appropriate.
• Ensure that our Marketing & Communications tech stack serves our needs.
• Ensure that our practices for collecting and using client, prospect, and partner data for marketing purposes are compliant in our operating regions and our own internal policies.

Day to day activ