Senior Product Manager, Leasing

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.
If you’re relentlessly execution-oriented, passionate about building with cutting-edge technology, and energized by solving complex B2B problems, this is your moment. We're looking for someone who thrives in ambiguity, isn’t afraid to challenge the status quo, and moves fast to unlock real impact.
In this role, you’ll work on some of the highest-leverage domains at Entrata: fraud detection, fintech innovation, and FCRA-compliant credit workflows for our Leasing Suite. Your work will directly enhance trust, security, and financial services within our platform as we scale into the next phase of AI-powered growth.

Responsibilities:

• Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities and automation to enhance user experiences and streamline processes.
• Rapidly create prototypes and proof-of-concepts to validate ideas with customers, incorporating feedback before handoff to engineering teams.
• Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs, with particular emphasis on fraud prevention, fintech, and FCRA-compliant workflows.
• Collaborate with engineering, design, marketing, and sales teams to ensure the successful execution of product plans, with a focus on enterprise clients.
• Conduct thorough market research, competitor analysis, and customer feedback analysis to identify new opportunities and features in fraud detection, financial services, and compliance technologies.
• Prioritize and manage product backlog, using data-driven decisions to deliver high-impact features on time.
• Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and India.
• Evangelize the product internally and externally, presenting revenue-enabling capabilities to stakeholders, customers, and industry events.
• Drive agile development methodologies, continuous improvement, and iterative release cycles for products.
• Monitor product performance metrics, analyze user behavior, and gather insights to inform product enhancements.
• Stay current with industry trends, emerging AI, fintech, fraud detection, and compliance technologies, and best practices to drive innovation in our products.

Minimum Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or related field, or higher education degree in business, law, or related field.
• 5+ years of experience in product management within the software industry.
• Strong understanding of software development processes and methodologies.
• Fluent in applied AI and LLMs across the SDLC, with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale.
• Knowledge of fraud detection systems, fintech solutions, or compliance requirements (e.g., FCRA).
• Exceptional communication skills, with the ability to present complex concepts clearly and persuasively.
• Proven ability to navigate enterprise companies during software purchase.
• Proven track record of successfully launching and managing software products.
• Strong analytical skills with the ability to interpret data insights and make informed decisions.
• Strong experience with Agile/Scrum methodologies and product management tools.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.
• A demonstrated ability to adapt quickly, challenge assumptions, and rethink approaches in response to changing circumstances.

Preferred Qualifications:

• 2+ years