Producer, Cycling

ABOUT THE ROLE

Producers provide Creative support for their assigned Instructors in each Modality and Market Creative Producer team. They work closely with their specific Instructors to help generate, shape and develop specific classes, programs and other content plans.

Producers have good creative instincts with knowledge and experience around Producing including but not limited to; research, brainstorming, scripting and storytelling, development, marketing/promotion, social media and production design.

Producers work closely with specific groups of Instructors in their Modality or Market, providing feedback and guidance. They need to have credibility, resilience, emotional intelligence and strong communication skills as part of their interactions.

Producers are salaried employees who do not work shifts but provide flexible support as needed to their assigned Instructors, before, after and sometimes during production at a Peloton Studio or elsewhere. They will often work unsociable hours (rather than regular office hours).

Producers do not require fitness qualifications but they need to understand modalities and relevant Production Manuals in depth so as to ensure all content adheres to protocols. They need to ensure that fitness instruction and class plans are clear, effective and safe.

Producers need an appreciation of the role which music plays in Peloton classes and of different music genres. They must work effectively with the Music team to support Instructors and optimize their use of music.

YOUR DAILY IMPACT AT PELOTON

• Producers take part in the process known as “Content Dev 2”, adding depth and detail for their assigned Instructors to the framework rolling year plans outlined during “Content Dev 1”.
• Producers review, refine and improve “Business as Usual” content
• Supervises development and execution of class and series content according to Peloton’s programming guidelines
• Ensures all content is delivered within Peloton’s programing guidelines
• Review assigned instructors’ class plans and playlists
• Attends and engages in assigned instructors’ Content Development meetings (Content Dev 2), ensuring there is a clear agenda and objectives (in partnership with the Instructor)
• Works closely with the Studio Data/Insights team to understand performance and engagement around classes and to address gaps and opportunities
• Supports Instructors to understand relevant class data
• Ensure research material/assistance is provided for Instructors (Artist Rides/Themes/Celebrations)
• Demonstrate strong knowledge of Peloton Production Manual AND Class Plans/Playlists
• Develop increasing knowledge of Peloton Movements library
• Performs research around relevant competitors and shares that knowledge as part of Editorial planning and decision-making
• Review and participate in Instructors’ classes, preparing and delivering constructive feedback and providing input and ideas to Instructors and relevant stakeholders
• Watch all assigned instructors’ classes and content and provide feedback where required
• Participate in member classes on a regular basis, where possible
• Lead class reviews with instructors (supporting Associate Producers where required)
• Schedule regular ‘check-ins’  with Instructor Strategy to understand assigned instructor's fitness and brand development
• Participate in regular brainstorming sessions (with and without instructors) for new content/class and programme ideas. Support innovation and experimentation (via Pitches, Pilots and other “test and learn” methods).
• Develop pitch documents for new series or class ideas
• Create and maintain the creation of wider targeted ‘research packets’ (ie 90s, Boy Bands, etc)
• Consume (watch) other instructors’ classes and content across the platform and social media channels to ensure joined-up thinking and comparative feedback
• Collaborate with Studio Social Media team and Instructors to support social content to engage Members and support the instructor brand
• Work to understand the Social Media strategy and plan for specific Instructors in the context of the wider Modality/Market
• Engage in ideation sessions for Social Media content to support instructor brands
• Monitor online/social media platforms for assigned instructors
• Where relevant, support Instructors and relevant teams around extra content requests including TVC/photo shoots
• Where relevant, attend filming sessions and/or oversee instructor performance/delivery and provide support and feedback where necessary
• Support team learning and development initiatives for junior team members (Associate Producers,Live Producers, Senior PAs and PAs). Help them to develop their core Producing skills