Lead Data Analyst - Customer Analytics (REMOTE)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Purpose:

As the Lead Data Analyst supporting our Customer Analytics portfolio, you’ll play a pivotal role in uncovering strategic insights that drive data-informed decision-making. With minimal oversight, you’ll lead high-impact analyses and occasional reporting efforts, transforming complex data from diverse sources into clear, actionable narratives.

You’ll focus on understanding customer behavior, lifecycle, and journey patterns to help shape personalized experiences and optimize engagement strategies. This role also positions you as a subject matter expert, guiding stakeholders through data-driven opportunities and challenges with confidence and clarity.

Job Responsibilities:

Analytics & Testing

• Lead strategic analyses focused on customer behavior, lifecycle, segmentation, and journey patterns to uncover insights that inform business decisions.

• Use advanced SQL skills and cloud platforms like GCP to query, join, and manipulate raw data from disparate sources, transforming it into cohesive, actionable stories.

• Apply strong data storytelling and presentation skills to deliver insights and recommendations to both technical and non-technical audiences.

• Define analytical priorities for the functional area and delegate work effectively to meet business timelines and objectives.

• Ensure the quality and relevance of analytical output, proactively improving processes to accelerate value generation.

• Contribute to and implement statistically sound test designs, presenting findings that influence mid- and long-term strategy.

• Leverage tools such as Excel and PowerPoint to support reporting and communication of insights.

Business Stakeholder Support

• Serve as the go-to analytics partner for stakeholders across the organization, especially those working with Athlete data and analytics needs.

• Respond to ad hoc analytics and reporting requests, offering guidance on methodology, metric interpretation, and use of self-service tools.

• Lead training sessions to empower business users with tools like Intera and Power BI, enhancing data literacy and self-sufficiency.

Team Leadership & Development

• Act as a mentor and coach to junior analysts, sharing best practices and fostering analytical growth.

• May manage direct reports, with responsibility for their development and teammate engagement.

Desired Skillset:

• Experience with customer analytics across digital, retail, and omnichannel touchpoints. 

• Proven track record in analyzing customer behavior, segmentation, lifetime value, churn, and acquisition metrics. 

• Hands-on experience with data platforms and analytics tools such as SQL, Python/R, and visualization tools such as Power BI or Looker. Experience with cloud data platforms (e.g., Google BigQuery) preferred. 

• Experience with Customer Analytics, Customer Journey Analytics and/or Customer Profiling Analytics a plus. 

• Strong knowledge of customer data models, including first-party data strategy, CRM data structures, and integrating data across multiple data sources. 

• Demonstrated ability to influence business strategy through customer insights. 

• R, Python, experience with BI tools (Tableau, Qlik, PowerBI); Testing and Optimization Tools 

QUALIFICATIONS:

• Bachelor's Degree or Equivalent Level Preferred Economics, Statistics, Liberal Arts or Related Field.

• 5-7 Years of Experience

• SQL, GCP, Excel, PowerPoint 

• Experience with customer analytics and data storytelling

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during inte