Principal UX/UI Designer – Web Experience Strategy

Who is Blueprint? 

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do? 

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint? 

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

In this role, you will lead the end-to-end user experience strategy for large-scale consumer web platforms. You will translate business goals, customer insights, and technical constraints into intuitive and accessible digital experiences. You’ll guide information architecture, shape UX principles, influence cross-functional teams, and drive adoption of modern design patterns—including AI-enabled personalization and intelligent navigation. You will be the advocate for data-informed design, ensuring every experience is usable, scalable, and aligned with long-term product vision.

 

Responsibilities

UX Strategy & Leadership

• Define and evolve the holistic UX vision, principles, and north-star experiences for consumer-facing web products.
• Analyze user needs, technical feasibility, and constraints to identify the best design approach within timeline and budget.
• Lead cross-functional alignment with engineering, analytics, product, content, and marketing to ensure cohesive experiences.
• Champion design systems, reusable patterns, and scalable component frameworks in partnership with engineering teams.
• Drive adoption of AI-powered UX patterns such as personalization, conversational interactions, and agent-assisted journeys.
• Conduct competitive research, heuristic evaluations, and user studies to uncover opportunities and pain points.
• Create journey maps, personas, storyboards, and frameworks that connect user behaviors to business outcomes.
• Define measurable UX success criteria, and guide teams toward data-backed decision making.

Information Architecture (IA)

• Conduct research to understand how users navigate, discover, and consume content across web platforms.
• Create and maintain sitemaps, user flows, IA models, and navigation frameworks.
• Establish taxonomy, metadata standards, and content hierarchies ensuring consistency across all digital touchpoints.

Cross-Functional Influence

• Present findings, design strategies, and recommendations to senior leadership audiences, including VP- and GM-level groups.
• Influence roadmaps and planning processes without direct authority by providing clarity through frameworks and best practices.
• Promote a design-mature culture grounded in experimentation, data insights, and user-centered thinking.

Governance & Operations

• Define standards for accessibility, performance, usability, and content quality.
• Build and maintain design governance assets such as pattern libraries, UX guidelines, and operational playbooks.
• Partner with operations and vendor management to ensure external agencies deliver high-quality, UX-aligned work.

 

Qualifications

• Bachelor’s degree in Computer Science, Human-Computer Interaction, Design, or a related technical field.
• 10+ years of UX/UI design experience focused on web-based digital products.
• Strong expertise in user research, information arch