Growth Marketing Manager - Cyncly Websites EMEA

Growth Marketing Manager – Cyncly Websites
Location: Lisbon (Hybrid)
Contract: Permanent, Full Time

About Us:

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made.

Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

Opened in 2025, our Lisbon Regional Operation Center has grown to over 80 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027.

About the Role

To support our growth ambitions, Cyncly is seeking a Growth Marketing Manager for our Cyncly Websites solution. This role is responsible for driving end to end growth, from customer acquisition through activation, adoption, and expansion, using data driven, integrated marketing programs.
The Growth Marketing Manager owns the growth motion for Cyncly Websites while working collaboratively across the wider Cyncly product portfolio to support cross sell and integrated demand generation initiatives. This role connects marketing strategy and execution directly to pipeline growth, product adoption, and long term customer value.
Working closely with digital marketing, events, customer marketing, product marketing, sales, and regional teams, this role plays a key part in building a scalable, repeatable growth engine. As Cyncly continues its transformation, the ideal candidate combines strategic growth thinking with a hands on, execution oriented mindset, delivering results today while shaping the future growth model.

Key Responsibilities:
End to End Growth Marketing
•    Own and evolve the growth marketing strategy for Cyncly Websites across the full customer lifecycle: acquisition, activation, adoption, and expansion
•    Design integrated growth programs that drive new customer acquisition while accelerating product adoption and cross sell across the Cyncly portfolio
•    Translate business and product objectives into clear growth initiatives, campaigns, and measurable outcomes
•    Balance short term demand delivery with long term growth and lifecycle impact

Demand Generation & Acquisition
•    Define and execute multi channel demand generation strategies across digital, email, events, and other growth channels
•    Build and optimize acquisition campaigns that deliver qualified demand and pipeline
•    Create scalable campaign frameworks, templates, and blueprints to enable repeatable execution across regions and products
•    Continuously test, learn, and optimize messaging, channels, and targeting

Adoption, Cross Sell & Integrated Marketing
•    Partner with product marketing, customer marketing, and sales to drive onboarding, adoption, and usage of Cyncly Websites
•    Collaborate on integrated marketing plans that support cross sell across the broader Cyncly product portfolio
•    Align campaigns and lifecycle programs to customer needs, personas, and stages of maturity
•    Support regional teams with growth programs that can be localized while remaining globally consistent

Performance, Measurement & Optimization
•    Track growth KPIs across acquisition, engagement, adoption, and demand
•    Analyze campaign and lifecycle performance to identify opportunities for optimization and scale
•    Use data and insights to continuously refine growth strategies and prioritize investment
•    Support the evolution of performance measurement and reporting as the growth model matures

Cross Functional & Regional Collaboration
•    Coordinate growth initiatives across digital marketing, events, customer marketing, product marketing, and regional teams
•    Act as a central growth partner for Cyncly Websites within the wider portfolio marketing ecosystem
•    Operate effectively in a globally distributed, fast paced, cross functional environment
•    Hel