VP, Brand Marketing & Creative

About Us

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

About The Role

The VP, Brand Marketing you will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway.

What You’ll Do:

• Lead & manage a team of 20 including direct reports across brand & integrated marketing, organic social, brand operations, creative, copy and partnerships. 
• Create a high-performing team, including hiring, coaching & retaining top talent. 
• Establish the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals.
• Drive collaborative business plans with GMs of our two products to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals. Develop and own a clear & strategic roadmap to support these business plans.
• Own the overarching brand strategy, including audience insights, segmentation, targeting & positioning.
• Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly.
• Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with stakeholders to ensure we achieve desired outcomes, and define clear success metrics & measurement strategies for each campaign.
• Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
• Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.

Who You Are:

• Adaptable leader: You've proven that you can lead talented, dynamic teams in high growth environments with limited structure. You can attract world class talent, coach them to achieve their potential. You are highly adaptable, can operate in an environment where plans can shift dynamically and can drive to order and thoughtful prioritization in situations with imperfect information. 
• Results oriented: You set clear and ambitious goals and hold yourself and your team to the highest standard to achieve those goals. You are able to distill complex facts into clear strategy and recommendations. You have a track record of building omni-channel roadmaps that lead to high growth.
• Resourceful marketer: You know how to balance short-term financial goals with medium and longer-term brand needs and growth plans. You’re willing to get scrappy and have experience building brands without enormous budgets. You tap experts in your network to fill gaps in your own expertise and build organizations that complement your own strengths.  
• Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier. You are focused on removing friction from their experiences. You know them intuitively and go beyond just giving them what they want in order to truly delight them. 
• Tenacious: You are motivated by a challenge and are willing to try-fail-try again. You are comfortable with being uncomfortable. You see obstacles as opportunities.

What You’ve Done:

• 12+ years of brand marketing experience for consumer retail or services
• Experience at direct-to-consumer e-commerce company with $100-500M in revenue
• Experience leading teams & diverse groups of functions
• Experience with a range of brand building channels, including community, content and/