Digital Marketing Manager

Company Description

ITW (Illinois Tool Works Inc.) is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 46,000 women and men who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.

ITW Residential and Renovation Construction provides Industry leading, premium branded, cordless nailing systems and fastening solutions, that deliver superior productivity and reliability to meet the needs of professional remodelers and residential framers, with a widely available product portfolio at their preferred retail or dealer outlets The 80 focus for the division is aggressive market growth while sustaining profitability. ​ 

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

Job Description

The Digital Marketing Manager plays a key role in strategically executing digital initiatives that deliver business results across the Residential & Renovation division of ITW. This digital expert is responsible for expanding our digital footprint and improving the online experience for our users.

The Digital Marketing Manager manages our outside agencies to effectively reach our target audience by executing media plans, driving SEM & SEO, planning digital marketing campaigns, improving web performance, as well as driving email marketing, social media, influencers, and display advertising.

This leader works collaboratively with Product Management, Sales, IT, and Finance and reports to the Brand & Digital Marketing Manager. Their primary goal is to grow lead generation and drive conversion for our top brands, enabling ITW to achieve its marketing and business goals.

ITW R&R offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode®), structural wood fasteners (GRK Fasteners®), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Backer-On® Rock-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW R&R excels in meeting the growing demands from professional construction contractors for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance, and ease of use.

ITW offers its employees a path to advancement, a competitive salary and a comprehensive benefits package designed to help employees care for themselves, their families and their futures.

DIGITAL LEAD GENERATION

• Paid Media – Lead the development of our internal and external digital media plans. Set benchmarks and goals for the year. Monitor and optimize budget spend and performance of each media channel (Trade Desk, Google & Meta). Create campaign briefs and review and approve ads. Manage digital agency and meet on a regular basis with vendors and customers’ media teams. Provide assets, copy and approvals for campaigns and ensure agency is spending pre-approved budget accurately.

• Website – Manage the performance of our websites guaranteeing a seamless UX for our target audience. Leverage Google Analytics to set, tag and track lead generation goals. Drive all website redesign and migration projects. Provide weekly prioritization to the developers from our IT agency to complete requests. Oversee and ensure optimal performance of our content management system, hosting platforms, clouds, and servers. Lead SEO execution, identify areas to improve, perform full keyword research and bring SEO strategy to life.

• Database Management – Manage and keep up to date our end users’ databases for lead generation and incorporate them into our email campaign management CRM. Transfer customers information to our websites from the database on Salesforce. Segment