Manager, Digital Community Marketing - Firaxis

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Manager, Digital Community Marketing to be embedded within our Firaxis studio located in Sparks, Maryland. In this position, you are the voice of the community, and will work closely with both the Firaxis Development and 2K Global Marketing teams to define and serve community building and engagement, social ideation and strategy, and Influencer Engagement and Growth plans to our passionate players at the studio level. Equal parts community engagement and social + creator strategy, you are a player advocate working collaboratively with both marketing and development teams to represent, ideate and execute global marketing initiatives, including the design of initiatives that build outreach and direct relationships with global communities and content creators for the studio. Reporting to the Sr. Product Marketing Manager for Firaxis, the ideal candidate will be a gaming enthusiast with a passion for Civilization, XCOM, and Marvel, who loves strategy games and lives their life by bits, cheers, and super chats (if you don’t understand that joke, we don’t think this role is for you).

This position will be based onsite 3 days/week at the Firaxis Studio in Hunts Valley, MD.

 

What You’ll Do:

Digital Community Marketing:

• As an embedded representative of the 2K marketing department within Firaxis Studio, contribute to the execution of the Global Marketing Plan at the studio level by providing studio level community, social, and creator insights and feedback to help further enhance the global marketing plans.
• Partner with the development teams to champion the needs and wants of our communities and help improve our game experiences.
• Create a feedback loop for title communities and brainstorm ways to cross-leverage and promote our players, and player needs, to the 2K Digital Community Marketing teams and Studio stakeholders.
• Champion the Global Marketing Plan and Player Experience Vision during day-to-day interactions with the game development team.
• Assist the marketing team with coordination and execution of various marketing requests of the development team.

Digital Community Growth Strategy (Social, Community, and Influencer focus):

• Collaborate with 2K Marketing and Digital Community Marketing teams, and the studio, in defining the community growth strategies for our beloved communities across the studio portfolio and the platforms where our experiences are featured.
• Develop and execute against key Social, Community and Influencer programs that celebrate and promote our passionate fan base for the advocates that they are, stoking the core and incentivizing new fans to join and grow our communities.
• Identify key creator + influencer opportunities to cross-leverage and grow as key contributors to overall growth initiatives.
• Define the digital marketing strategy (voice) for the Firaxis studio and collaborate on strategy + execution for the portfolio of titles.

 

What Will Make You a Great Fit:

• You are passionate, and like to collaborate with others and come up with creative and innovative ideas!
• You have 3-6 years working in a comparable digital community building and/or social role within gaming, media or entertainment.
• Outgoing, intellectually curious and can proactively reach out to pe