Sr. Marketing Associate

About Us

We’re a professional services company at the intersection of marketing and technology — partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community.  What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences. 

Your Impact

As a Senior Marketing Associate based in NYC and reporting to the Marketing Director, this role is designed for a sharp executor who thrives at the intersection of content, campaigns, and coordination. From driving a consistent content cadence across owned channels (social and web) to supporting ABM campaigns and optimizing CRM workflows in HubSpot, this position requires someone who balances creativity with precision. You’ll work closely with Engagement and Practice Leads to develop content that resonates with our audience and is discoverable through smart SEO and paid media execution.

Strong candidates will bring hands-on experience within HubSpot (or similar platforms), with a clear understanding of how to use them across CRM management, content operations, and campaign management.

To thrive here, you’ll need a strong sense of ownership, a knack for visual storytelling, and the ability to manage multiple moving parts without losing sight of brand voice or business goals. This is a high-impact role that plays a key part in evolving how iCrossing shows up in the market with clarity, consistency, and purpose.

 This full-time role requires 2 days per week in the office (Tuesday & Wednesday).

Key Responsibilities Content & Social

• Execute a consistent cadence of organic content across the blog and global social channels.
• Develop and publish engaging content on LinkedIn, aligned with brand voice and audience interests.
• Manage content creation in HubSpot, ensuring alignment with brand standards.
• Organize and maintain our content library for internal and external use.
• Design or coordinate the creation of visual assets (e.g., infographics, videos, social images, PDFs) for distribution across platforms.

Account-Based Marketing (ABM)

• Support the execution of ABM-style campaigns targeting high-value accounts.
• Collaborate with Practice Leads to develop templated content and tailored assets.
• Assist with outbound and lifecycle campaigns by managing segmentation, delivery, and reporting logistics.

SEO & Paid Media

• Implement SEO & AEO best practices to optimize content and improve search visibility.
• Assist in SEM efforts including keyword research, ad copywriting, and performance tracking.
• Support execution of paid social campaigns to boost content reach and engagement.
• Collaborate on identifying backlink and digital PR opportunities.

CRM & Marketing Automation

• Maintain and optimize marketing automation workflows in HubSpot.
• Support lifecycle journey design to move leads from awareness to retention.
• Contribute to CRM segmentation, testing, and campaign triggers to drive engagement.
• Ensure consistent use of templates, lists, and tools across the GTM team.

Events Marketing

• Assist in planning and promoting virtual and in-person events.
• Coordinate event logistics including registration, assets, shipping, and onsite prep.
• Help execute event campaigns before, during, and after activations.

Qualifications

• 3–5 years of experience in digital marketing or content marketing, ideally at an agency or B2B company.
• Hands-on experience with HubSpot for CRM and marketing automation.
• Working knowledge of SEO and AEO best practices and tools (e.g., SEMrush, Moz, GA4).
• Proficient in Figma, Canva, or Adobe Creative Suite for light design tasks.
• Familiarity with paid social and email marketing platforms.