Analytics & Measurement Director

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, we believe measurement should do more than just track media performance—it should tell a compelling story, drive smarter decisions, and connect marketing to real business outcomes. As an Analytics & Measurement Director, you’ll play a critical role in shaping how a major retailer measures success, moving beyond siloed KPIs to a holistic, business-impact-driven analytics framework.

You’ll collaborate with media strategists, data scientists, and customer leadership teams, helping to define and implement best-in-class measurement strategies. From incrementality testing and attribution modeling to AI-driven analytics, you’ll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends hands-on execution with high-level strategic leadership, ensuring measurement is both actionable and future-focused.

If you’re passionate about translating data into insights, leading measurement innovation, and driving business growth through analytics, this is the place to make an impact.

What You’ll Be Doing

• Develop and execute a measurement strategy that connects media performance to real business impact.
• Establish a north star measurement philosophy, guiding clients beyond siloed KPIs toward a holistic, strategic analytics framework.
• Design and implement incrementality testing, attribution models, and advanced media measurement methodologies (MMM, lift testing, diminishing returns analysis, etc.).
• Conduct deep-dive data analysis to uncover insights that inform marketing spend, audience strategy, and channel effectiveness.
• Build and maintain automated measurement tools and dashboards using platforms like BigQuery, Redshift, Tableau, and Looker.
• Partner with customer leadership and internal teams to define key success metrics and align measurement roadmaps with business goals.
• Work cross-functionally to bridge the gap between business teams and technical data teams, ensuring analytics solutions are both insightful and actionable.
• Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
• Stay ahead of industry trends, including privacy regulations, identity resolution, retail media, and AI-driven analytics, to proactively shape measurement strategies.
• Represent PMG in client meetings, industry panels, and RFP responses, offering thought leadership and guidance on measurement best practices.
• Mentor and develop a team of analytics managers and senior analysts, instilling best practices in measurement, experimentation, and data storytelling.
• Foster deep partnerships with media, strategy, creative, and customer leadership teams, ensuring measurement aligns with broader marketing and business goals.
• Cultivate a culture of curiosity, innovation, and business-driven analytics within the team and organization.

What You’ll Bring

• 8+ years of hands-on experience in marketing analytics, data science, or media measurement, with a strong focus on driving business impact.
• Proven ability to develop a measurement philosophy that ties marketing KPIs to business growth.
• Deep expertise in media measurement methodologies, including:
• Incrementality testing/lift studies to measure campaign effectiveness.
• Media mix modeling (MMM) for optimizing budget allocation across channels.
• Attribution & customer journey analytics to understand multi-touchpoint performa