Sr. Product Marketing Manager
BambooHRAbout the role
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
What You'll Do
As a Senior Product Marketing Manager for Payroll at BambooHR, you will be directly responsible for the success of one of our most high-profile and strategic products within the BambooHR portfolio. You will be tasked with the exciting opportunity of growing our payroll awareness and market share among prospects as well as current customers. You will partner with Marketing, Sales, Product, and Customer Experience to influence every stage of the customer journey with a unique payroll value proposition. As a member of our exceptional Product Marketing Team, you will be asked to understand the payroll product feature set and its benefits and communicate to the market through innovative and compelling deliverables such as messaging, marketing collateral, sales materials and thought leadership content.
You will:
- Drive comprehensive go-to-market strategies that tie to business objectives and lead to payroll growth
- Conduct market and competitor analysis to uncover market potential and unique messaging opportunities for payroll
- Define and refine our payroll messaging and positioning to drive awareness and demand
- Work collaboratively with Sales, Product Management, Customer Marketing, Demand Generation, and other teams to drive growth and customer success
- Develop powerful and persuasive sales pitches and compelling assets that showcase the value of our payroll product
- Generate internal momentum with the launch of new payroll enhancements, and prepare the organization for bringing these additions to the market
- Work closely with product management to provide input on product roadmap based on market feedback and trends
- Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals
What You Need to Get the Job Done
- You have been trained in the Product Marketing or Product Management discipline
- You have 5+ years of Product Marketing experience
- You have 3+ years of business-to-business experience
- You have experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models
- You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
- You have experience with data-driven market research and analysis to inform strategy, prioritization and messaging
What Will Make Us REALLY Love You
- You are able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
- You are an exceptional collaborator and leader across diverse teams
- You can think critically and comprehensively about your work and scope of responsibility
- You have demonstrable presentation and writing skills that would persuade even the most skeptical of people
- You have proven project management and self-discipline abilities that would receive a 5-star rating
- You can excel in an environment of ambiguity where next steps are not always clear
What You'll Love About Us
- Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
- Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
- Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
- Health Benefits. Medical with HSA and FSA options, dental, and vision.
- Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
- Financial Peace University. We pay for a
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