Social Media Strategist, Parenting

Bustle Digital Group (“BDG”) is seeking a Social Media Strategist to join our Parenting team, working specifically on our Parenting brands. 
The ideal candidate should be a self-starter, capable of juggling many tasks, and comfortable working in a fast-paced environment. The Social Media Strategist will work closely with the parenting editorial teams owning both brands’ day-to-day social posting across various platforms, most specifically Facebook and Twitter. Other responsibilities will include writing regular news hits, data analysis, creative ideation and execution on social franchises/series, and continuing to develop both brands’ identities on social media. 
Applicants should have a passion for parenting content and be up-to-speed on current issues impacting young parents. The candidate should be fluent in all major social platforms (specifically Facebook and Twitter) and have prior writing experience. . A great work ethic, ability to take initiative, and a deep understanding of the brands’ voice is a must.
This is a position covered under a collective bargaining agreement between BDG Media, Inc. and the Writers Guild of America East.

Key Accountabilities:

• Manage day-to-day posting for our Parenting brands on Facebook and Twitter
• Help develop the Parenting brands’ social strategies 
• Assist Scary Mommy’s small and nimble News team in writing pieces
• Regularly pitch new, innovative social concepts and ideas 
• Help with strategy and execution of digital issues and covers 
• Use analytics tools to track growth across social channels and inform overall strategy. 

Candidate Profile

• 1+ years experience working in social media, specifically for a digital publisher
• Thorough understanding of each of the brands’ voice and coverage areas
• Ability to identify trending topics, emerging trends, and on-brand influencers
• Knowledge of social analytics tools 
• Excellent organizational skills
• Willingness to take direction and alter workflow with a sense of urgency
• Exceptional communication skills 

BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands – Bustle, Elite Daily, The Zoe Report, NYLON, Inverse, Mic, W, Romper, Scary Mommy, Fatherly, and The Dad – to hear from a set of diverse voices around the interests engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers. BDG has global offices in New York, Los Angeles, Miami, London, and Paris.