Associate Director, Consumer Analytics - NA

Associate Director, Consumer Analytics - NA

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Are you passionate about shaping brand strategies, optimizing marketing investment, and driving growth through consumer facts and analytics? Do you find joy in leading and inspiring a team of dedicated marketing and business intelligence analysts that collaborate across functions to inform critical business decisions? Then we want you to join us in this exciting opportunity to shape the future of our brand strategies, utilizing your expert analytical skills and leadership abilities to make data-driven decisions. With your expertise in marketing analytics and business intelligence, as an Associate Director, Consumer Analytics of Kimberly-Clark North America (KCNA), you’ll lead a team in diagnosing in-market business issues, optimizing marketing investment, and influencing short and long-term business forecasts and strategies. As an influential strategic business leader, you will build strong partnerships within your designated business unit, including serving as a consumer analytics expert with senior leaders, marketers, finance analysts and other key stakeholders. You will provide leadership and feedback in the development of a range of standards and capabilities supporting the Insights & Analytics (I&A) agenda.

In this role, you will:

• Owning the activation of I&A analytics and measurement agenda in alignment with the most important questions for the business in support of top tier growth goals.

• Leading individually or with team on critical projects or processes that disproportionately impact the business unit's growth goals. Providing hands on guidance and oversight to team on critical projects and analyses.

• Relentlessly driving toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort.

• Serving as a subject matter expert for team to design and explain analyses and results using marketing performance and business intelligence tools.

• Leading supplier conversation in complex situations.

• Leading with a resourceful and fiscally responsible mindset by ensuring previous resources are incorporated into learning plans and analyses. Ensuring approvals and reports are thoroughly documented and published in a timely manner.

• Leading the consumer analytics team for a key business unit, establishing clear accountabilities and ways of working within the team and across key stakeholders. Continuously check/adjust to drive clarity and maximize team performance.

• Developing hypotheses and decision criteria to meet business objectives; determining appropriate research and analytic methodologies to test hypotheses; ensuring optimal study design and execution to draw relevant inferences and create recommendations to define business opportunities.

• Maximizing the consumer analytics investment by ensuring that agendas and resources are aligned to strategic areas for the business and are driving towards value creation.

• Incorporating new capabilities and best practices and ensuring consistency across KCNA.

• Providing oversight, expertise, and guidance to suppliers in designing complex analytics and measurement projects, interpreting data, writing reports, and communicating actionable recommendations.

• Recruiting, interviewing, and hiring team as openings become available. Providing day-to-day coaching and guidance to develop individuals that align to business and individual needs.

• Up to 10% travel may be required.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose.