Associate Director, International Marketing & Commercial Operations, Immunology (Gastro)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

This position supports the development and execution of the marketing strategies and tactics through Multi-Channel Marketing (MCM) at the Global, Areas, and Country-Affiliate level across all Crohn’s disease (CD) brands.  Collaborates and engages with a cross functional team, which includes (but not limited to): customer excellence, market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning.

Key Responsibilities Include:

• Develop Multi-Channel Marketing strategy for CD brands
• Ensure channel capabilities are available and ready to implement at Area and Affiliate levels
• Support implementation of ACE
• Generating marketing insights that inform strategic and tactical plans
• Identify commercial opportunities that advance efforts towards the brand objectives and goals
• Creating and driving multi-stakeholder initiatives within the overall brand strategy, as well as leading communication strategy
• Developing marketing tools/resources to optimize impact and advancing them efficiently through the formal approval process
• Lead marketing activities like segmentation/targeting/positioning, promotional materials/tactics, advertising, promotion, within assigned budget.
• Support affiliates in the context of HCP promotion through innovative and impactful strategies & tactics
• Managing budgets and maximizing resources
• Contribute to AbbVie’s leadership position in Gastroenterology
• Project management & working with vendors and other agencies to lead creative and communication strategy
• Collaborate with Marke