Creative Director
Belle TireAbout the role
The Creative Director is the brand-side lead of the creative direction of our brand. This role is responsible for developing, implementing, and safeguarding the brand's visual and creative identity across all channels and touchpoints. You will oversee the creation and consistent application of brand templates, guidelines, and guardrails, ensuring cohesive and compelling storytelling that drives brand equity and engagement. This role requires a strategic thinker with hands-on creative skills, a strong design sensibility, and the ability to collaborate cross-functionally with internal teams and external partners to bring the brand to life
What You'll Do
- Creative Leadership: Serve as the brand-side owner of creative direction, guiding the visual and verbal identity of the brand across all platforms.
- Creative Development: Create and/or leverage agency templates to develop digital assets, emails, and other breakthrough creative elements.
- Brand Stewardship: Own the development, maintenance, and evolution of brand guidelines, toolkits, and templates, ensuring consistency and integrity in all creative executions.
- Implementation Oversight: Partner with creative agency, oversee and approve the execution of all creative work--including campaigns, digital assets, retail merchandising, social, and internal communications--to ensure it aligns with brand standards.
- Cross-Functional Collaboration: Partner closely with HR, operations teams and other internal and external teams to ensure brand consistency and creative excellence.
- Team Leadership: Manage and mentor in-house designers and creatives fostering a high-performing, collaborative, and inspired team culture.
- Innovation: Stay on top of design trends, cultural moments, and audience behaviors to evolve the brand's creative expression in fresh, relevant ways.
What We're Looking For
Minimum Qualifications:
- 8+ years of experience in a creative leadership role, in-house or agency supporting a consumer-facing brand
- Proven expertise in brand design, creative strategy, and visual storytelling
- Strong portfolio demonstrating a range of creative executions and brand systems work
- Deep understanding of creative production processes across channels (print, digital, video, social, environmental)
- Exceptional attention to detail and ability to maintain high standards under tight timelines
- Excellent communication, presentation, and stakeholder management skills
- Proficiency in Adobe Creative Suite and other design tools; familiarity with Figma or similar platforms is a plus
Preferred Qualifications:
- Experience leading brand refreshes or rebranding initiatives
- Strong understanding of brand architecture and messaging frameworks
- Comfortable navigating ambiguity and building structure within a growing or evolving organization
Work Environment
The position is based in an office environment, requiring periods of sitting and the operation of standard office equipment, including computers, phones, and other office tools. Work hours are typically 8-5, Monday through Friday, with occasional evening and weekend ho
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