Associate Director, Omnichannel Enablement

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role

The Associate Director of US Omnichannel Enablement will be the day-to-day lead for Genmab’s US omnichannel platforms and related technologies. In this role, you will drive the adoption of new capabilities while enhancing existing ones, ensuring seamless integration into Genmab’s US commercial ecosystem. You will also be accountable for establishing and/or refining delivery models that enable scalable, efficient and flexible platform usage across Genmab’s commercial teams. The Associate Director of US Omnichannel Enablement is a key contributor, empowering Genmab commercial teams to deliver industry-leading, data-driven, and orchestrated customer experiences. This role will report to the Director of US Omnichannel Enablement & Operations.

Responsibilities

• Be the day-to-day contact and steward of all US omnichannel platforms including (but not limited to), Salesforce Experience Cloud, Marketing Cloud, Google Marketing Suite, OneTrust, Veeva CLM, etc.

• Partner with key internal cross-functional stakeholders across Omnichannel Strategy, Operations, Customer Experience & Insights, DD&AI, Analytics, Data Privacy and other commercial functions to drive seamless cross-channel experiences and successfully implement key business initiatives.

• Ensure Genmab’s 5-year omnichannel capability roadmap delivers on US priorities.  This includes identifying and integrating new capabilities while strategically sunsetting legacy capabilities and/or platforms.

• Oversee delivery and continuous improvement of Genmab’s suite of SAAS omnichannel platforms in website publishing, marketing automation, promotional and field-triggered email, interactive visual aids, and privacy preference management.

• Stay ahead of emerging trends, product roadmaps and platform innovations, providing strategic recommendations to optimize omnichannel capabilities.

• Review business and functional requirements in collaboration with the US Omnichannel Strategy & Enablement team.  In collaboration with DD&AI, drive technical design sessions to develop technical requirements and solution documentation to ensure solutions align with US business objectives.

• Evaluate and prioritize high impact use cases that drive measurable business outcomes and ongoing value for key customers (i.e. HCPs, consumers, patients, payers etc.).

• Lead the team through the efficient, scalable implementation of new SAAS features and capabilities while ensuring adherence to global performance, security, and compliance requirements.

• Collaborate on all system integration efforts with our Global Hub and US Data Stewardship teams to enhance ecosystem connectivity.

• Ensure compliance with all US privacy, consent, data governance, quality and security policies.

• Implementation of an agile, regionalized DevOps model (and associated service provider partnerships) to ensure a streamlined, successful platform delivery and meeting ongoing service level agreements.

• Oversee the development of new platform workflows, SOPs, training, and support models to equip commercial teams and agency partners for effective omnichannel engagement.

• Prepare high-impact presentations and reports to share insights, progress, and recommendations to internal commercial functions and Genmab leadership.

• Optimize performance by allocating resources effectively to ensure strategic priorities are met while managing workload balance.

Requirements

• 10+ years of experience creating omnichannel technology solutions.

• In-depth knowledge of the healthcare/pharmaceutical industry and a strong familiarity with commercialization strategies.

• A proven track record of successfully leading and implementing digital transformation init