Digital Content Manager – Later Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re hiring a Digital Content Manager to own and scale the content engine for Later Social—crafting narratives that resonate with marketers while staying ahead of the evolving search landscape. In this role, you’ll blend human creativity with AI-powered strategies to ensure Later Social’s content is optimized for visibility, shareability, and measurable business impact.
This is a high-impact, cross-functional role reporting to the Head of Product for Later Social. You’ll partner with research, data, product, and demand gen teams to create content that drives trial activations, improves adoption, and positions Later as the go-to brand for social media marketers.

What you'll be doing:

Strategy

• Develop and lead Later Social’s content strategy across blog, web, social, and demand generation channels.
• Focus on driving trial activations, product adoption, and engagement through high-performing digital content.
• Build narratives that connect product innovation with customer needs, showcasing Later as a thought leader.

Technical/ Execution

• Write and edit content optimized for both classic SEO and Generative Engine Optimization (GEO)—ensuring visibility across AI Overviews, ChatGPT, Perplexity, and emerging answer engines.
• Partner with Data & Research teams to surface proprietary insights that strengthen Later’s thought leadership.
• Refresh and repurpose existing content, keeping it relevant with richer formats, new data, and updated storytelling.
• Experiment with short-form video, interactive formats, and multimedia assets to match shifting consumption habits.
• Support the creation of lifecycle content (onboarding guides, feature overviews, case studies) that fuels customer adoption and retention.
• Analyze performance metrics (traffic, trial conversions, feature usage) and iterate quickly to improve results.

Team / Collaboration

• Partner with Product, Demand Generation, and Social teams to align content efforts with GTM strategy.
• Work closely with Design and Creative to produce compelling, on-brand content assets.
• Act as the go-to resource for digital content best practices, sharing trends and recommendations with the broader marketing team.

Research/Best Practices

• Stay ahead of digital, social, and AI-driven content trends—from voice search to social-first storytelling.
• Continuously test new approaches, channels, and tools to maximize reach and effectiveness.
• Monitor competitor content strategies and identify opportunities for differentiation.

What success looks like:

• Consistently produces high-quality, engaging digital content that drives measurable outcomes—traffic, trial activations, product adoption, and customer retention.
• Builds a strong, data-informed content engine, optimizing performance across blog, social, and demand-generation channels.
• Creates narratives that position Later Social as a thought leader in social media marketing, translating complex product features into clear, compelling stories.
• Collaborates seamlessly across Product, Design, and Marketing teams, aligning content wit