Senior Strategist

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

At Mediahub, the Strategy Department is our strategic muscle. The Senior Strategist will support existing clients across major categories while also supporting projects and new business efforts. The Senior Planner must thrive on exploring changing consumer behavior, cultural trends, connections and competitive insights to discover new innovative solutions. The role will have an endless curiosity and entrepreneurial spirit.

By focusing on why people think, feel and act the way that they do, the Sr. Planner will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand.

 

Responsibilities

• Works on their own and as part of a team, including leading more junior team members.
• Defines the client's brand and business problem in the context of a communications challenge we can solve.
• Identifies the right tools to investigate the challenge, from internal resources to syndicated tools, to proprietary research and partner data.
• Designs, fields, and analyzes primary research, having the ability to write clear, well thought-out and intriguing questions that will lead to fresh and disruptive insights.
• Synthesizes multiple forms of data into innovative and actionable communication strategies and go-to-market ideas.
• Communicates ideas in ways that guide and inspire.
• Creates consumers journeys and bring target audiences to life by analyzing multiple data sources, including primary, syndicated, and third-party research.
• Seamlessly works with teams across disciplines, building upon and uniting work under a holistic communications plan.
• Understands of all channels and disciplines with the ability to develop ideas and strategies across all consumer touchpoints.
• Familiarity with most major syndicated tools, both strategic planning and consumer insight, e.g., GfK, MRI, Mintel, WARC, Euromonitor, Nielsen, Kantar, Qualtrics.
• Experience with social listening and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.
• Travel as needed.

 

Required Skills & Experience

• Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape
• Minimum 3-5 years of experience required; in related field (e.g. media planning, marketing, consumer research, strategy, etc.)
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Keynote, familiarity with most major syndicated tools, both media planning and consumer insight, e.g., MRI, Mintel, Nielsen, Kantar and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.
• Communication: strong written and verbal communication required.
• Strong organizational skills and analytical skills (both qualitative and quantitative), ability to multitask in a fast-paced environment, and close attention to detail.

 

Desired Skills & Experience

• Previous experience at a media agency, creative agency or digital agency (1-2 years is ideal). That said, proven strategic comms ability and understanding of consumer behavior is most important, so please apply if you feel this is you.
• Demonstrated creativity.
• Independent, efficient and prospers in fast paced environment
• Proven ability to simplify the complex and focus on the points that matter most

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and l