Marketing Cloud Intelligence Architect

We currently have a career opportunity for a Marketing Cloud Intelligence Solutions Architect to join our Data & Analytics Team.

Job Overview: 
 

A Solutions Architect is expected to be knowledgeable in two or more technologies within (a given Solutions/Practice area). The Solutions Architect may or may not have a programming background, but will have expert infrastructure architecture, client presales/presentation, team management, and thought leadership skills.

You will provide best-fit architectural solutions for one or more projects; you will assist in defining the scope and sizing of work; and anchor Proof of Concept developments. You will provide solution architecture for the business problem, platform integration with third-party services, designing and developing complex features for clients' business needs.

You will collaborate with some of the best talent in the industry to create and implement innovative high quality solutions, and participate in Sales and various pursuits focused on our clients' business needs. You will also contribute in a variety of roles in thought leadership, mentorship, systems analysis, architecture, design, configuration, testing, debugging, and documentation. You will challenge your leading edge solutions, consultative and business skills through the diversity of work in multiple industry domains.

This role is considered part of the Business Unit Senior Leadership team and may mentor delivery team members.

Perficient is always looking for the best and brightest talent and we need you! We’re a quickly-growing, global digital consulting leader, and we’re transforming the world’s largest enterprises and biggest brands. You’ll work with the latest technologies, expand your skills, and become a part of our global community of talented, diverse, and knowledgeable colleagues.

• Collaborate with cross-functional business and stakeholders to understand business requirements and translate them into technical requirements, architecture & design to build analytics reports & dashboards in SFMC Intelligence (Datorama) Platform.
• Define and establish the reference architecture & best practices for SFMC Intelligence (Datorama) platform data integration, harmonization and visualization layers configuration and implementation.
• Define the architecture and design to configure SFMC Intelligence (Datorama) platform to integrate with digital marketing platforms using out of the box connectors to collect, cleanse, unify, transform, and aggregate the marketing data from various sources into standard Datorama data model, to create one unified view of data for marketing analytics and insights. Lead data discovery, assessment, analysis, modeling, and mapping efforts for dashboard.
• Define and establish data governance processes to maintain the integrity, quality, and consistency of the data, as well as maintain access controls to adhere to privacy & compliance requirements. Define and implement best practices for workspace, data security, data retention, and data lifecycle management.
• Configure, customize, manage, and govern the SFMC Intelligence (Datorama) platform. Design and implement data models, data connector configuration, dashboards, and reports to provide actionable insights quickly and enable data driven decision-making.
• Define guidelines to promote standardization and reusability of visualization and data harmonization layers across brands and channels. 
• Provide guidance, training, and support to the business users of the platform, to maximize the utilization of platform capabilities. Continuously evaluate and recommend enhancements to the platform to improve its effectiveness, utilization, and maximize the value. Identify opportunities to optimize the license and total cost of ownership of the platform.

• 3-5 years of proven experience as SFMC Intelligence (Datorama) Architect, with strong hands-on experience in building marketing analytics solutions and unifying the digital marketing data and possess in-depth knowledge of the platform capabilities.
• 3-5 years of hands-on experience in Data visualization & reporting, Data modeling, data warehouses, ETL, Data Integration, Business Intelligence, Dashboards, Reports, SQL, and REST APIs.
• Proven experience in working with large datasets and complex marketing data models.
• Experience with data visualization and reporting including Qlik Sense and at least one other data visualization tool such as Power BI, Tableau, Thought Spot, or Datorama and knowledge of analytics capabilities.
• Possess good understanding of the digital marketing landscape, AdTech platforms, marketing analytics and data visualization tools like Tableau, Power BI, etc.