Senior Manager, Consumer Marketing Insights - Unilever Food Solutions

Job Title: Senior CMI Manager UFS North America

Location: Englewood Cliffs, NJ, USA

We are looking for a CMI Manager to join the UFS North America business based in Englewood Cliffs, NJ, USA.

Unilever Food Solutions (UFS) is a significant player in the global foodservice market, with world-class power brands, such as the Unilever Food Solutions brand, Knorr Professional and Hellmann’s. UFS mission is to be a world class force for good in foodservice, by leading in AI-powered customer experience, being the best solution provider in the industry, and a winning talent engine. Our purpose is to “free you to love what you do”.  UFS leads the way in culinary trends and inspirational recipes, offers professional support and training to chefs around the world, and creates products that stand out in taste, convenience, and health and continuously meet the very high standard of professional chefs. This all can only be achieved through impactful innovations, superior products and technology, and a strong focus on developing future-fit talent.

This role sits within the Global UFS Insights team and partners the North America business in its growth agenda. The mission of our team to drive growth through inspirational and provocative consumer & customer insights.  CMI Manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the NAM level, ensuring insights into action that drive business results.

He/She will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization. As the UFS Insights team we conduct all type of market research studies with food service operators to understand their needs and translate those needs into actionable plans for our business. While our key focus is food service operators, we also conduct studies with consumers/diners to understand their expectations from operators. Therefore, an understanding of both operators and consumers is within the scope of this role.

We aim to accelerate digital transformation and growth in future fit categories by empowering future-fit marketeers to nurture digital relationships with their operators. To this end we use various resources and most importantly online digital research tools together with our own UFS databases.  In this role you will be responsible for using these various research tools and techniques (mainly online digital) and identification of insights and translation of those insights into business strategy and landing them to the business effectively. You will be directly reporting to global UFS CMI Director, be a key business partner to the North American LT, including sales and marketing directors and flexibly work with and support the global research program representing North America.

As a CMI Manager, you will,

• Act as a catalyst to drive analytic driven business decisions.  Serve as the trusted data and research methodology consultant to different functions across the organization.

• Partner the Marketing Leadership Team and the UFS Leadership Team in NAM, to develop and lead learning plans across North America that address key business objectives 

• Play a key role in driving cross categories insights, market making and portfolio opportunities via using multiple sources of data.

• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.

• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis

• End to End management of research processes, including

• Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending  the optimal research methods and plans to close the knowledge gaps
• Lead research projects and partner effectively with research agencies
• Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings
• Able to transform findings into powerful and actionable recommendations (CMI POV)
• Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions
• Design and facilitate insight and strategy c