Senior Account Manager, Demand
LiftoffAbout the role
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About the Demand team:
We are seeking a Senior Account Manager to join our Demand team with a focus on growing advertiser spend, expanding our Demand team, and collaborating with our broader commercial organization to drive product and creative innovation. The Demand team plays a crucial role in our company's revenue, and your responsibility will be to enhance team growth and foster valuable advertiser partnerships.
Responsibilities:
- Work with the Head of Demand and Regional Demand Leads to drive our advertiser growth strategy, report internally on advertiser performance wins and challenges.
- Expertly manage and grow a portfolio of mobile advertisers, define their strategies, and align internal resources to execute on their goals
- Forecast revenue and manage a pipeline of potential and current business.
- Be fully responsible for growing revenue from mature and emerging advertisers.
- Engage in daily contact with key clients, attend meetings together with reports and cross-functional team members.
- Lead customer facing communication for performance updates incl. QBRs & other strategic meetings
- Strategically partner with Core operations teams (Operations, Creative) implement growth strategy, formulate revenue driving initiatives, experiments and optimisations to meet client needs.
- Initiate performance investigations and work with Operations teams to resolve those and communicate any findings back to the client
- Work closely with internal teams (Supply, Legal, and Finance) to lead investment and legal approvals/renewals, structuring deals that maximize revenue for all constituents and entice clients to work with us.
- Synthesize customer feedback and help inform the product roadmap.
- Be a self-motivated problem solver with outstanding attention to detail.
- Identify key areas of revenue opportunity in the industry and within the region.
- Attend industry events to evangelize Liftoff and our technology.
- Collaborate cross-functionally with sales, ad operations, and other internal and external partners
- Ongoing customer communication and relationship-building efforts
- Impact the processes and functions of the Account Management organization
- Knowledge sharing with the Account Management group in order to increase success and expertise of the collective team
- Serve as a positive role model for the Account Management organization
- Showcase expert knowledge of the Liftoff product and employ creative solutions to help our customers succeed
Requirements:
- 5+ years of client-facing experience in a new business sales or sales account management role, experience with Enterprise-level clients is a plus
- An ambitious self-starter who thrives in a fast-paced environment and wants to make an immediate impact.
- Strong negotiation/influencing skills with an ability to persuade at the executive management level using an analytical approach to problem solving.
- A strong understanding of data analysis and visualization.
- Expert level client facing skills; explaining difficult technical concepts, negotiation and strategic direction
- Organization and project management skills, creative solution-seeking skills
- Strong stakeholder management when working with clients and internal teams
- Ability to effectively collaborate with and rally multiple internal and external stakeholders to achieve account needs
- A strong relationship builder with the ability to communicate effectively with clients, peers, management and other internal teams.
- Familiarity with advertising technology platforms, ad networks, programmatic buying, or similar digital advertising tools and methodologies.
- Proven ability to identify issues, propose solutions, and implement strategies to overcome challenges effectively.
- Track record of achieving and exceeding sales targets or revenue goals consistently.
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