Become a part of our caring community and help us put health first
 

At CenterWell, we’re transforming healthcare by delivering integrated, personalized experiences that place patients at the center of everything we do. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, hospice, and retail—we’re committed to whole-person care that supports physical, emotional, and social well-being.
We’re looking for a strategic communicator to join us as Associate Director, CW Channel Engagement. In this role, you’ll lead the strategy and execution of patient/prospect facing communications across CenterWell’s owned channels. You’ll ensure every interaction—whether digital or print—is timely, relevant, and aligned with our mission to put health first.
This is an ideal opportunity for a dynamic leader who thrives in an AGILE, fast-paced environment and is passionate about connecting seniors and caregivers through thoughtful, impactful communication. You understand the power of channel strategy in driving engagement, satisfaction, and trust.
CenterWell is part of Humana Inc., and this role sits within the Marketing Organization, a key component of the broader Enterprise Growth team. You’ll collaborate closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology.

As Associate Director, CW Channel Engagement, you will oversee the development and execution of communication strategies across CW platforms. You’ll collaborate with cross-functional teams to deliver campaigns that enhance patient engagement, support retention, and elevate the in-center experience.

• Develop and lead channel strategies for CW communications across owned channels, social, email, SMS, portal, and print, ensuring alignment with patient needs and business priorities.
• Manage campaign execution workflows, including segmentation, targeting, scheduling, and delivery optimization.
• Collaborate cross-functionally with Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology teams to ensure communications are clear, compliant, and impactful.
• Monitor and analyze channel performance, using insights to refine strategies and improve member engagement and satisfaction.
• Support personalization and journey-based communication efforts, enabling dynamic content and contextual messaging across channels.
• Ensure operational excellence, partnering with execution teams to manage intake, prioritization, and delivery across CW channels.

Your leadership will help CenterWell deliver meaningful communications that build trust, drive action, and support better health outcomes.

Use your skills to make an impact
 

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field equivalent
• 7+ years of experience in channel marketing, campaign execution, or patient communications.
• 3+ years of strong leadership skills with demonstrated experience managing cross-functional teams and collaborating with internal and external stakeholders.
• Strong understanding of digital and print communication channels and performance metrics.
• Prior experience with Reputation Management, internal owned channels, social media handles, Facebook.
• Proven ability to develop and execute strategic, multi-channel engagement initiatives to drive business objectives.
• Proven success in managing cross-functional projects and optimizing engagement strategies.
• Proficiency with CRM platforms, engagement analytics tools, and digital communication technologies.
• Excellent communication, analytical, and project management skills.

Preferred:

• Master’s degree or certification in Marketing Strategy, Digital Communications, or Healthcare Marketing.
• Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Sprinklr, Google Business Listings/Yext.
• Familiarity with healthcare regulations and patient communication standards.
• Background in journey orchestration or dynamic content delivery.
• Experience in agile marketing or workflow optimization.

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

 

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cell