LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

• Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don't spend time on an application that isn’t aligned with your experience. If this one doesn't quite match, we encourage you to submit your resume to our talent pool!

• Focus on your application, there's no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to career@li.finance.

• To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We’re looking for an experienced Head of Sales (US) to lead the development and execution of our B2B sales strategy in the United States. In this high-impact role, you’ll own the full go-to-market motion—from strategy to execution—driving revenue through partnerships with enterprise clients, wallets, aggregators, infrastructure providers, and DeFi protocols. You’ll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical products—such as APIs, blockchain, bridging, and multi-chain infrastructure—with the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.

What you'll do

• Own and execute the full B2B sales strategy for the US market, with a focus on driving revenue growth across wallets, aggregators, infrastructure providers, enterprise clients, and DeFi protocols.

• Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals, including DeFi, TradFi, Fintech, GameFi, and NFTs.

• Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.

• Proactively engage with the Web3 ecosystem—keeping a constant pulse on trends, opportunities, and emerging players.

• Represent the brand and our cross-chain product at key industry events, conferences, and meetups; lead speaking engagements and contribute to event-driven content strategy.

• Act as the bridge between our external partners and internal teams, collaborating closely with operations, marketing, product, and community teams to ensure alignment and flawless execution.

• Educate and influence both technical and non-technical stakeholders, clearly communicating the value of our API-driven, cross-chain infrastructure.

• Provide structured feedback from the field to help shape product roadmap, marketing strategy, and future commercial hires.

What makes a good candidate

• 5+ years of experience in sales or business development, ideally with enterprise clients in DeFi, FICC, or Equities Sales—paired with an obsession for crypto

• Strong understanding of the crypto and blockchain landscape, with the ability to confidently speak to concepts like cross-chain infrastructure, DeFi protocols, and Web3 integrations.

• Proven track record of owning and managing a B2B sales pipeline, including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).

• Excellent written, verbal, and analytical skills—able to craft compelling proposals, sales collateral and presentations, analyze deals, and deliver insights

• sophisticated interpersonal skills—capable of understanding client motivations, navigating complex conversations, and building trust across dive