Integrated Marketing Manager - Security

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Integrated Marketing Manager Job Description 

Position Summary 

We are looking for a skilled and experienced marketer with a background in B2B technology marketing, who excels in Integrated Marketing strategy, delivering end-to-end plans that include early thought leadership to practical guidance and best practices which reach and engage audiences in a compelling way. You should also have solid business skills to build, define and measure the success of your work, laddering it to company goals and business outcomes. You should live for seeking to understand our customer, what makes them tick, and for building innovative ways to engage and drive momentum with individuals and accounts – leading to perception change, an increase in brand credibility, sales pipeline, and wins. Culturally, you should embrace the benefits of agile marketing, love rapidly iterating on plans, and not be afraid to take risks.  

Core Responsibilities 

• Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey – discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities. 

• Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities. 

• Partner with product marketers to develop the content portfolio supporting our GTM, Solutions, and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and