Product Manager

<p><span><span>At </span></span><b><span>Gen</span></b><span><span>, our mission is to create technology that empowers people to make the most of the digital world—</span></span><b><span>safely</span><span>, </span><span>privately</span><span>, and </span><span>confidently</span></b><span><span>.</span></span><span> </span></p><p><span><span>As </span></span><b><span>Product Manager for Avast Suite – Growth Journey &amp; Proposition</span></b><span><span>, you will </span><span>own</span><span> how the Avast portfolio turns customer value into sustainable business growth. You will define and </span><span>optimize</span><span> the suite’s packaging, pricing, and lifecycle journeys—from trial and first purchase through cross-sell, upsell, and renewal.</span></span><span> </span></p><p><span><span>You’ll</span><span> partner closely with the </span></span><b><span>Avast Suite Lead</span></b><span><span>, the </span></span><b><span>Discovery &amp; Engagement PM</span></b><span><span>, Product Marketing, Finance, and Commercial teams to design experiences that are customer-centric, fair, and commercially effective.</span></span><span> </span></p><p><span> </span></p><p><b><span>Key Responsibilities:</span></b></p><p><b>Growth Strategy &amp; Proposition</b></p><ul><li><p>Shape and evolve the Avast Suite value proposition, focusing on strengthening the core experience rather than selling disconnected add-ons.</p></li><li><p>Design contextual, low-friction upgrade paths that unlock more value when customers naturally reach the limits of their current plan.</p></li></ul><p><b>Lifecycle &amp; Monetization Journeys</b></p><ul><li><p>Own end-to-end growth journeys: trials, upgrades, cross-sell/upsell, renewals, win-back, and churn-prevention flows.</p></li><li><p>Continuously improve lifecycle stages to be transparent, respectful, and compliant with customer expectations and regulations.</p></li><li><p>Work with Commercial teams to align messaging and offers across in-product and outbound channels.</p></li></ul><p><b>Experimentation &amp; Business Outcomes</b></p><ul><li><p>Define and track key metrics (conversion, ARPU, CLTV, churn, attach rates) and drive plans to improve them.</p></li><li><p>Run structured experiments on pricing, packaging, lifecycle nudges, and upgrade flows; scale what works.</p></li><li><p>Use qualitative and quantitative insights to understand customer behavior and translate findings into product improvements.</p></li></ul><p><b>Roadmap &amp; Execution</b></p><ul><li><p>Build and maintain an outcome-focused roadmap aligned with the broader Avast Suite strategy.</p></li><li><p>Write clear requirements and collaborate with Engineering, Design, and Data to deliver strong results quickly.</p></li></ul><p><b>Collaboration &amp; Stakeholder Management</b></p><ul><li><p>Partner with the Discovery &amp; Engagement PM to create a smooth journey from first value to long-term retention.</p></li><li><p>Work closely with Commercial, Sales, Finance, and regional teams to align on market needs and growth opportunities.</p></li><li><p>Present hypotheses, plans, and results to senior leaders and contribute to wider growth strategy discussions.</p></li></ul><p><span> </span></p><p><b><span>What </span><span>We’re</span><span> Looking For</span></b><span> </span></p><ul><li><p><span> </span><span>10+ years of product management experience</span><span><span>, ideally in consumer SaaS or subscription-based products with </span><span>a strong growth</span><span>/monetization focus.</span></span><span> </span></p></li></ul><ul><li><p><span>Proven track record of driving business growth<span> through product—e.g., improving conversion, ARPU, CLTV, or reducing churn via product-led initiatives.</span></span><span> </span></p></li></ul><ul><li><p><b><span>Absolute obsession with the customer</span></b><span><span>—you see growth as the outcome of genuinely solving customer problems and delivering perceived value, not just pushing offers.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Strong experience with </span></span><b><span>pricing, packaging, and lifecycle optimization</span></b><span><span>, and working closely with Marketing, Finance, and Commercial teams.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Highly analytical and comfortable working with data: funnel analysis, cohort analysis, experiment design, and </span><span>financial impact</span><span> modelling.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Ability to </span><span>operate</span><span> in a </span></span><b><span>complex, global, matrixed environment</span></b><span><span>, aligning diverse stakeholders around clear problems, priorities, and metrics.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Excellent written and verbal communication skills, with the ability to articulate trade-offs and decisions clearly to both technical and non-technical audiences.</span></span><span> </s