Email Marketing Manager

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA. 
  
But we know it’s not only about the clothes, it’s about the feeling it gives the people who wear them—whether they’re confidently giving a presentation in a well-tailored suit; basking in salty beach days in vibrant, sun-soaked swimsuits; or joyfully rediscovering their favorite Rollneck sweater in their closet again and again, season after season. 
  
Ultimately, it’s about helping our customers be the best, most authentic versions of themselves. And that’s what we’re after, to inspire people’s lives and style, for four decades and counting... 

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Title:             Email Marketing Manager 

Reports to:   Director, Email Marketing, J.Crew 

Location:      New York City 

Overview: 

Reporting to the Director of Email Marketing for J.Crew, the Email Marketing Manager will be responsible for email channel strategy & execution, implementing program optimizations, executing regular A/B tests, and reporting on email performance. This position will have exposure to all aspects of email marketing to help drive the overall marketing strategy at J.Crew and meet daily sales goals. Expertise in email marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred. 

Responsibilities: 

• Manage all aspects of day-to-day email campaigns for J.Crew US and International 

• Oversee and build the J.Crew email calendar to deliver against key business KPIs and goals 

• Partner with creative and brand team to create brand and promotional emails that will drive conversion and increase customer lifetime value 

• Consistently provide insights and channel optimizations from quantitative and qualitative data 

• Own the email audience segmentation and personalization strategies to drive customer retention and new customer conversion 

• Analyze and share out email creative performance to inform email content strategy go forward 

• Closely collaborate with the cross-functional teams to ensure successful and timely delivery of all email campaigns 

• QA and approve all email campaigns to ensure creative, content, links, and copy are accurate for deployment 

• Partner closely with cross-functional teams (i.e. Project Management, Merchandising, Planning, and Customer Insights team) to drive the email channel strategy and deliver on J.Crew business goals and KPIs 

• Partner closely with our Email Provider to drive performance and unlock new capabilities  

• Ensure emails adhere to all GDPR and CAN-SPA