Influencer & Partnerships Manager

COMPANY OVERVIEW 

Pangaea creates and grows digitally native brands on a global scale. Our first  two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across borders. Since our launch in 2018, we’ve sold our products in 50 different countries. We have grown to over 50 employees and contractors across several locations in the world. We secured Series B funding in 2021 from Eurazeo Brands. 

ABOUT US

We are a group of individuals who strive to live out the four values in our behaviors, decisions and actions. We are equally passionate about growing a community for each of our brands as we are for building our internal community of Pangaeans. As Pangaeans, we can’t think of a better place to make a difference in our customers’ journeys of self-care and in our colleagues’ paths to success. We go out of our way to lift each other up, recognize the diverse talents that each person brings to our community and perpetuate a sense of belonging for all.

OUR VALUES

• Passion: We are mentally and emotionally connected and committed to our work. We are willing to put in the work today, knowing that this will position us for the most success tomorrow and beyond. We are invested in and passionate about Pangaea, its people and its mission.
• Prioritization of Innovation: We research, think critically and explore new possibilities and approaches to problems. We are intentionally curious and strive to obtain innovative recipes for success. By seeking new and creative ways to do things, we believe that we will be able to achieve our mission at unprecedented speed and scale.
• Push the Limits: Pangaea embraces a “yes we can” culture. We work towards our mission no matter how hard it gets or how long it takes. We are equally tenacious as we are relentless and we do what it takes to win as a team.
• Pass it On: Pass on the torch of passion to your team, your coworkers, existing and future employees.

THE ROLE

The Brand Marketing team is searching for an Influencer and Partnerships Manager who will manage the day-to-day relationships with our current influencers, prospect and identify high-impact partnership opportunities, help  develop and secure talent for brand initiatives, and work with potential brand partners beyond our current reach. This person should have excellent interpersonal skills, and is able to conceptualize, pitch and negotiate deals with new influencers, content creators, non-competitive brands, third-party vendors and agency partners. The candidate should be very knowledgeable of the beauty/lifestyle influencer/events space and must be able to name influencers and showcase direct relationships. Reporting directly to the Associate Director of Social Media, Influencer & Public Relations, the ideal candidate will work efficiently in a fast-paced, high-volume environment.

KEY RESPONSIBILITIES

• Partner with cross-functional teams, including brand marketing, social media, digital, and creative departments, to ideate and secure talent such as content creators, influencers, and brand ambassadors for brand campaigns, ongoing initiatives, and brand activations. This collaborative effort aims to enhance brand awareness, build brand affinity, and foster a sense of community.
• Continuously prospect, identify, onboard, and build relationships with prominent influencers, content creators, and brand ambassadors while managing and strengthening relationships with existing talent.
• Proactively identify opportunities to expose Pangaea brands to new audiences, partnering with individual influencers, content creators, brand ambassadors and non-competitive brands through gifting, sweepstakes and giveaways, digital campaigns, experiential brand events, and activations.
• Conceptualize, pitch, negotiate, and secure usage content rights for all influencer partnerships.
• Draft and/or edit various pitching materials, including influencer briefs, content, and copy; also coordinate the collection and distribution of relevant assets for internal and external needs.
• Collaborate with the performance ads team to help secure pricing for allow-listing for TikTok and Instagram opportunities.
• Collect final creator content and share it with key stakeholders in digital and creative
• Collaborate with the social media team to ensure each owned brand channel is actively outreaching and engaging with content creators, organic and paid influencers, brand ambassadors, and non-competitive brands.
• Collaborate wi