Senior Product Marketing Manager, World ID

About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

This opportunity will be with Tools for Humanity

About the team: 

The World ID team is on a mission to empower every person on the planet with a unique digital identity that distinguishes humans from AI online.

As the driving force behind World ID, the team oversees the entire lifecycle of the product—from user experiences to developer interactions. Our goal is to establish a decentralized identity protocol that is open for any developer to contribute to and build upon.

Built on Web3 technology, World ID prioritizes privacy, security, and data self-custody as foundational principles. We ensure that users maintain full control of their data, setting a new standard for privacy in the digital age.

Challenges and opportunities we tackle include:

• Scaling globally with local relevance, ensuring World ID works for people across diverse regions and contexts.

• Building a vibrant global developer community that spans both Web2 and Web3 ecosystems.

• Bridging the gap between Web2 and Web3, making the transition seamless for users and developers.

• Empowering users to control their own data through data minimization at internet scale.

• Introducing a new, privacy-preserving digital credential to the evolving digital identity ecosystem.

Together, we are redefining what it means to own and protect your digital identity in a decentralized world.

About the Opportunity: 

We are looking for a passionate and skilled Product Marketing Manager who will be instrumental in driving the adoption of World ID. This role is key in shaping the narrative around World ID, educating key stakeholders, and developing resources that will enable users, developers, and partners to understand and leverage the product effectively.

In this role, you will: 

• Educate Users & Developers:
  

  • Build and execute marketing strategies to communicate the value and potential of World ID to a global audience, including end-users, developers (Web2 and Web3), and key opinion leaders (KOLs).
    Develop clear, engaging educational content (videos, articles, guides, webinars) to help users and developers understand the benefits and integration possibilities of World ID.
    Create materials for technical and non-technical audiences to ensure a clear understanding of World ID’s use cases and how it works in practice.

• Build Product & Partnership Collateral:

  • Collaborate with product, partnerships, and developer relations teams to create product documentation, case studies, and whitepapers that showcase the benefits of integrating World ID into applications and platforms.Develop targeted collateral that speaks to the unique needs of Web2 and Web3 developers, business leaders, and partner segments, showcasing World ID’s value in identity verification, decentralized applications, and cross-industry use cases.Craft marketing assets (decks, brochures, presentations) to support sales, partnership, and developer advocacy efforts.

• Engage and Grow the Developer & Partner Ecosystem:

  • Help build relationships with developers, KOLs, and key ecosystem partners by developing tailored marketing campaigns, co-branded content, and partnership strategies.Work with the partnerships team to identify and nurture strategic alliances that drive the adoption of World ID across multiple industries and developer communities.Attend and represent Worldcoin at industry conferences, developer meetups, and online forums to evangelize the potential of World ID.

• Market Research & Strategy:

  • Conduct market research to identify key trends, competitor activities, and customer pain points within identity verification, decentralized finance (DeFi), and digital identity ecosystems.Collaborate closely with product managers to influence product roadmaps based on market insights and developer feedback.Develop and manage go-to-market strategies for new features and World ID improvements.

About You: