Senior Manager / Director of Social Media

We are Rebels. Inventors. Magic Makers. 

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

The Role

In this role, you will lead our Social Media strategy to take Zappi’s footprint to the next level. You will own the continued development and growth of our distinctive brand across all social channels, thereby increasing awareness and affinity for the Zappi brand.

You are a growth-minded and hands-on social media expert with solid experience working in high-growth B2B companies and a passion for the ins and outs of successful B2C social media marketing. You bring positive energy and a curious mind to our team and company, and have built social channels and grown audiences from the ground up. You’re excited to do it again to build things with us into the next 3 years and beyond, only this time, at a truly great company with strong product-market fit, great customers, an award-winning culture, and wonderful colleagues supporting you.

You’ll be starting with a solid presence on LinkedIn, customers who love us, a highly engaged employee base, and a small but mighty Brand team that is closely intertwined with our Marketing team to create magic for our maverick brand. 

As the Director of Social Media, your scope of responsibility includes scaling up our social media presence across existing platforms, building new channels and audiences, and designing social-first campaigns and programs that contribute to high levels of follower growth and website traffic. Collaborating with the full marketing team, you will oversee the full depth and breadth of Zappi’s social media strategy, both the strategy and execution. 

You will be an integral member of the marketing team and report to the VP of Brand, but you will also work closely with the CMO, and with many other members of Zappi’s leadership team. This role is a fantastic opportunity for a player-coach hungry to build things from scratch and make your mark in a fast-moving, bold scale-up. If successful, you will have a chance to expand and grow the social media team.

Responsibilities:

• Lead social media strategy and execution across existing platforms and build new channels, aligning with key marketing, brand, and business goals
• Serve as a champion for our social media efforts both internally and externally, acting as the key point of contact for stakeholders and wider teams
• Oversee execution of social first campaigns and programs across channels using paid and organic tactics, working closely with Demand Generation, Product Marketing, People, and others to create content championing Zappi
• Lead content strategy for all social channels, including copywriting, design, and video production, partnering with our in-house creative team and freelancers to
• Build event social media strategy to maximize Zappi’s high investment in events and trade shows, including building brand awareness campaigns via paid and organic, leading content creation, and managing a team of Zappsters in the field
• Build employee advocacy program, including onboarding employees, ongoing education via 101 trainings, and driving internal engagement and excitement to ensure a strong drumbeat of employee amplification
• Refine influencer strategy and partnerships with content creators in collaboration with PR, working through program launch logistics, briefs, and content approval
• Partner with Events & Community to drive online community management, engaging with the Zappi community to maximize influence and monitoring industry communities to insert Zappi into relevant conversations
• Partner with Demand Generation and our agency partners to ensure alignment and integration between p