Growth Marketing Associate

Why Shiftsmart

We’re building the Amazon of labor - a platform for hourly work in the enterprise. At Shiftsmart we work with the largest companies and government agencies in the world - including Walmart, PepsiCo, Google, and Circle K - to fractionalize jobs into shifts, increasing labor supply and liquidity, and enabling our global network of over 3M workers to work across locations, employers, and categories of work. We’ve grown to >$100M ARR, doubling each year since we started, paid over $130M in wages to hourly workers, and raised $120M from top-tier investors like D1 Capital & Imaginary Ventures. And we’re only getting started.

Our mission is to build the world’s leading platform for hourly workers and enterprises enabling flexibility, choice, and upward social mobility.

• Join a rocketship. This is a unique opportunity to join the ground floor of a rapidly scaling business that is changing the way hourly labor works and capturing a $2 trillion dollar opportunity in the US alone.

• Ownership + impact. Join a team that is challenging and supporting one another to build a great business and create flexibility, choice, and upward social mobility for workers everywhere.

• Captain your career path. Enjoy accelerated learning and growth working with a world-class team from top tech companies (e.g. Uber, Airbnb, Google, Amazon), business schools (e.g. HBS, GSB, Wharton), and professional services (e.g. Bain, BCG, Goldman).

• Become a world-class executor. We believe that #ExecutionIsBinary, and are dedicated to helping you master that skill for life here and beyond.

Mission: What we do and why we need you

The mission of our Growth team is to build a thriving partner (worker) community, enabling our mission of building the leading platform for flexible work. Our partner base is the foundation of everything we do and you will play a key part in growing our community.

As a Growth Marketing Associate, you will own and manage paid social, search and product-led channels in an effort to efficiently grow a high-quality partner base in strategic territories. You'll be responsible for driving our new partner acquisition targets by optimizing the full funnel across creative, channel mix and landing pages.

This role is based in New York City (HQ) with typically 3+ days per week in the office.

Outcomes: What problems you will solve

As part of the Growth team you will be responsible for:

• Campaign Management: Owning the daily management of our paid channels and driving data-driven optimizations to achieve targets while improving efficiencies. 

• Ad Creative Development: Working with in-house designers and UGC creators to build Shiftsmart's creative library to help us scale on our Paid Social channels. 

• Experimentation: Developing and executing on a full-funnel experimentation roadmap across ad creatives, landing pages and other campaign elements for better performance. 

• Performance Reporting: Create reports to provide performance visibility to stakeholders and communicate campaign performance and progress towards goals. 

• Collaboration: Working cross-functionally across Growth, Operations and Product to improve the lifetime value of our partners.

Competencies: Who you are

Do you have what it takes to efficiently and effectively scale the Shiftsmart platform to millions more partners around the world? Here are the attributes you’ll need to be (a):

• Channel expert: You have 2+ years of marketing experience, or similar tenure in an analytical role, and have owned the execution of performance marketing campaigns across Google, Facebook, TikTok, or other similarly scalable platforms.

• Analytically-minded: You have comfort with large data sets and the ability to derive actionable insights to improve our ROI, having worked in one or more highly analytical fields (marketing, finance, economics). Experience with SQL is preferred.

• 0 > 1 Thinker: You think creatively and are excited by the challenge of building new programs and campaigns from scratch.

• Pragmatic: You are able to identify challenges and opportunities, build approaches for each, and execute based on the estimated magnitude of impact to the business.

• Clear communicator: You are able to consistently distill ambiguous and/or complex topics.

• Outcome-driven: You are focused on and own the outcomes you create,  not just the “means” and methods you use to create t