Account Strategist, Jumpstart - LinkedIn Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in Detroit.  

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

Account Strategists serve as our customers' primary point of contact to educate and upsell new and existing advertisers to embrace LinkedIn's marketing platform capabilities. Your relentless drive to uncover customer business needs, your expert-level product knowledge and sales skills are critical in ensuring customers can realize the full benefit of their LinkedIn investment. Your goals will be to ensure our clients (1) are set up for success with the fundamentals and best practices of the LinkedIn Marketing platform (2) have launched digital advertising solution that helps meet their business objectives (3) drive increased revenue for LinkedIn. Your success will be measured against revenue attainment towards a quarterly quota as well as core business KPI's.  

Responsibilities  

• Work with a scaled book of business (approx. 200 Accounts), to grow activation numbers and revenue dollars  
• Grow Revenue from SMB Clients in your book of business and consistently meet or exceed sales quota  
• Demonstrate industry & fundamental customer business understanding  
• Focus on selling to businesses in a fast-paced environment with a mid-level consultative sell  
• Uncover customer business needs and align LinkedIn solutions to customers' objective  
• Identify customer objectives and marketing KPI’s  
• Understand sales pipeline and track client campaign ROI  
• Become subject matter expert on suite of LinkedIn Marketing Solution products, features and enhancements  
• Deliver campaign setup and optimization recommendations  
• Provide customer feedback and product learnings back into organization   
• Monitor active client campaigns and provide timely enhancement recommendations   
• Proactively identify opportunities to improve LinkedIn customer experience   
• Identify and recommend upsell opportunities  

Qualifications

Basic Qualifications:   

• 3+ years of professional experience   
• 2+ years of work experience in sales, account management or a closely related function  

Preferred Qualifications:  

• BA/BS degree in marketing or a related field   
• Experience in marketing or in a role making recommendations to marketers  
• Experience in digital or social media sales   
• Knowledge of how Internet advertising technology works and the ability to explain it in ordinary terms  
• Proven communication skills across multiple channels (e.g virtual meetings, phone and email)  
• Experience building relationships with top marketing decision makers  
• Proven ability in activating and retaining new business   
• Proven ability to manage a sizable volume of clients / accounts  
• Proven ability to work in a fast-paced dynamic environment  
• Proven ability to navigate change  

Suggested Skills:  

• Sales   
• Digital Marketing   
• Account Management  
• Communication   

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $127,000 to $182,000 OTE. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants wi