Customer Marketing Strategy Manager (Marketing KAM)

Company Description

Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 78,000 people in 54 countries and markets.

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 19 production and 16 development sites.

Job Description

HOW YOU WILL MAKE AN IMPACT

Are you ready to shape the future of marketing and communications for two iconic brands? We are on the hunt for a dynamic Marketing Key Account Manager to partner with our customers to align marketing efforts and use of co-op marketing funds.  In this pivotal role, you will collaborate with our Customers, Internal Marketing and Sales Key Account Managers to ensure that co-op funds are effectively utilized to build brand awareness, drive sales, and strengthen partner relationships.

We are looking for a leader who thrives and will support a collaborative, creative, and positive environment. You should excel at customer service, multitasking, prioritizing, and maintaining high standards under pressure.

This role becomes the bridge between Sales and Marketing, ensuring customers use their marketing funds effectively and in ways that strengthen our commercial impact. It brings structure, strategy, and consistency to an area that today feels fragmented and reactive. By guiding customers toward higher ROI marketing activities, it directly accelerates sell-out, brand visibility, and loyalty.

This role empowers our sales team with clear marketing programs, tools, and insights, improving customer conversations and strengthening partnerships. Ultimately, this role transforms marketing dollars from “spend” into strategic growth investments, making it a powerful driver of competitive advantage.

Core Responsibilities:

• Program Management
  • Manage the operations of the customer marketing program, including planning, guidelines, submissions and approvals.
  • Serve as the primary liaison between internal teams and external partners regarding campaign execution and brand guidelines.
• Campaign Development
  • Guide partners in developing annual plans and campaigns to drive sales (digital, social, events, etc.).
  • Ensure brand standards and messaging consistency across all partner marketing activities.
  • Align partner investment strategies with corporate strategies to achieve efficiencies
• Analytics & Reporting
  • Track spend, ROI, and performance of funded campaigns.
  • Provide insights and recommendations to optimize program effectiveness.
• Partner Enablement
  • Educate and support channel partners on how to access and leverage funds effectively.
  • Collaborate with sales teams to maximize partner engagement and ensure alignment with business goals.
• Compliance & Governance
  • Partner with Sales Key Account Manager to maintain program documentation and ensure adherence to co-op guidelines, budget allocation, and financial accountability.
• Additional Responsibilities:
  • Forge and nurture strong connections with partners, internal marketing, sales and agencies.
  • Adapt and innovate marketing strategies and tactics to stay ahead in the ever-changing marketing landscape.

Qualifications

WHAT YOU BRING TO THE ROLE 

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 5+ years experience in marketing program management, channel marketing, or partner marketing
• 2+ years experience in digital marketing
• Experience developing and managing significant budgets
• Strong project management skills with the ability to manage multiple stakeholders and deadlines
• Ability to work within a corporate environment while pushing for new creative ideas
• Ability to listen and work collaboratively with customers & team members from various functions
• Relationship oriented
• Self-motivated with a passion to win
• Gage consumers, business partners and cross functional teams
• Understanding of marketing KPI’s and analytics
• Excellent,