Senior Director, Search Marketing

Job Description

Are you ready to be at the forefront of innovative media strategies, where every campaign is a chance to creatively connect with our audience?

Apply now to leverage data and technology to amplify our brand, driving discoverability, and optimizing media spend!

Core Responsibilities

• Develop and implement comprehensive global search strategies, encompassing both SEO and SEM, tailored to different geographic markets and cultural nuances.

• Lead a team of search marketing specialists, providing strategic direction, training, and performance evaluations, while fostering a collaborative global approach.

• Collaborate with regional teams to ensure content and keyword strategies are localized, culturally relevant, and aligned with local search behaviors.

• Conduct advanced keyword research and competitive analysis across various markets to identify growth opportunities and optimize search visibility.

• Manage global SEM campaigns, overseeing bid management, ad copy localization, and landing page optimization to ensure relevance and performance in each market.

• Monitor and analyze search performance metrics using relevant tools, making data-driven decisions to optimize global strategies.

• Take a proactive role in increasing internal ownership of search execution, working closely with internal teams to build capabilities and reduce reliance on external agencies.

• Define and lead the in-housing path for search marketing, establishing a clear roadmap, processes, and training programs to ensure a smooth transition and sustained success

• Stay current with the latest search engine algorithms, trends, and best practices, ensuring compliance and competitiveness across all markets.

• Serve on the Global Media leadership team, contributing insights and expertise to inform broader digital media and marketing strategies in a global context.

Play your part in our team succeeding

M&C Marketing is all about making the journey for shoppers and consumers smoother, building loyalty that keeps them coming back. Our branded channels and D2C partners are the ultimate expression of the LEGO Group, connecting with our most dedicated fans and driving growth. With third-party retailers, M&C Marketing tailors its approach to resonate with different audiences, boosting sales and enhancing the consumer experience. Our IP partnerships bring more people into the LEGO® world, creating a unified and thriving brand experience. And in product and marketing development, M&C Marketing aims to be the best partner, ensuring strategies are data-driven, feasible, and set to achieve commercial success and innovative collaboration.

The Media Activation team at the LEGO Group is a tactical force specializing in driving campaigns across various media landscapes. Committed to continuous optimization and scalability, they expertly manage biddable media, programmatic buying, and SEO tactics, aligning their efforts with broader corporate objectives. The team navigates the complexities of media channels to drive discoverability and optimize media spend. Their success is measured by their ability to implement targeted campaigns efficiently, enhance the LEGO® brand experience across all platforms, and contribute to sustained commercial growth through precise and agile media tactics.

Do you have what it takes?

Relationship Management:

• Extensive experience managing and nurturing key relationships with global media partners.

• Proven track record of regular communication, meetings, and negotiations to maintain strong partnerships.

Leadership Skills:

• Proven leader who is skilled in setting goals, providing guidance, and ensuring team success in managing media partnerships.

• Demonstrated ability to mentor and develop team members.

Strategic Partnership Development:

• A solid background in identifying, developing, and managing strategic partnerships.

• Expertise in understanding partner capabilities, developing tailored proposals, and negotiating agreements.

Analytical Skills:

• Adept at monitoring and analyzing partnership performance.

• Proficiency in using data-driven insights to refine strategies and drive commercial impact.

Cross-Functional Collaboration:

• Proven experience successfully collaborating with internal teams (sales, marketing, product) to align partnership strategies with company goals.

• Strong communication and interpersonal skills.

Additional details on this position