Field Marketing Associate

Description

About New World Medical

Founded in 1990, New World Medical is a mission-driven company focused on preserving and enhancing vision through innovative ophthalmic surgical devices, including the Ahmed Glaucoma Valve and Kahook Dual Blade. We partner closely with eye care professionals to deliver tools that improve clinical outcomes and patient care. Guided by our core values - Gratitude, Collaboration, and Impact, we strive to make a meaningful impact in eye health worldwide. In support of our global mission, we proudly donate surgical equipment to charitable organizations to expand access to quality eye care.

Benefits starting Day One:

• Medical, Dental, and Vision Insurance
• 401(k) with Profit Share
• Bonus Opportunities
• Career Development Program
• Tuition Assistance (after 1 year of service) 
• Cell Phone & Home Office Stipends
• Wellness & Employee Assistance Programs
• Company Events & Recognition
• And more!

Be part of something meaningful—join the team at New World Medical.  

JOB SUMMARY:

The Field Marketing Associate is responsible for independently managing and executing field marketing programs, digital initiatives, and physician education activities in alignment with New World Medical’s glaucoma portfolio strategy.

This role serves as a key marketing partner to the sales organization and cross-functional teams, ensuring successful execution of marketing campaigns, peer-to-peer programs, digital marketing initiatives, and customer engagement activities. The position requires the ability to exercise independent judgment, manage multiple priorities simultaneously, identify opportunities for process improvement, and make day-to-day decisions that support commercial objectives. The Field Marketing Associate will regularly interact with physicians, key opinion leaders, vendors, and internal stakeholders while representing the Marketing organization in field-facing activities.

The position exercises independent judgment and discretion in prioritizing projects, managing competing timelines, coordinating cross-functional initiatives, evaluating program effectiveness, and recommending process improvements while operating within established marketing strategies and commercial priorities.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Peer-to-Peer Program Coordination

• Coordinate planning and execution of corporate peer-to-peer programs, including but not limited to dinners, wet labs, and virtual events. 
• Manage logistics across internal teams and external stakeholders (sales, marketing, KOLs, vendors). 
• Support speaker engagement processes, including Statements of Work (SOWs), contracting, and payment coordination. 
• Evaluate program effectiveness and independently recommend process improvements, future programming, and operational efficiencies to improve physician engagement and support commercial objectives.
• Ensure programs are executed in alignment with brand and compliance standards.

Field Marketing Activities Support

• Manage local Peer-To-Peer programs with the Surgical Sales Consultants (SSCs) by managing event invitation templates, speaker communications, statements of work, honorarium set up and coordinating with product managers on slide decks and surgeon training for presentations before scheduled events. 
• Lead operational execution of field marketing initiatives and independently coordinate project logistics to ensure successful delivery of physician education programs and commercial activities.
• Assist in tracking program activities and supporting reporting needs.
• Create invitations for dinner meetings, lunches, etc. 
• Partner with Sales and Marketing leadership to independently prioritize field marketing initiatives, coordinate cross-functional resources, and ensure alignment with commercial priorities.
• Represent the Marketing department in field-facing initiatives by collaborating with physicians, key opinion leaders (KOLs), vendors, and Sales partners while supporting physician education programs and commercial initiatives.

Digital Marketing

• Support rollout and execution of marketing campaigns (field-based and digital). 
• Execute email blasts through Constant Contact for US and OUS on a regular basis. Campaigns will be developed by the Product Managers and will follow the approval process before delivery. 
• Prepare advertising schedule per year including due dates, specs, and submission information as well as timely execut