Head of Business Development, Nonprofit Sector (Remote Optional)

Company Description

Founded in 1994, the PlowShare Group (PlowShare) works exclusively with nonprofit organizations, government agencies, and their partners. Our mission is to harness the power of communications for social good. Our core expertise as a full-service communications agency and consultancy includes unique capabilities in Public Service Announcement (PSA) creative development, distribution services, and monitoring and reporting. 

Acquired in 2017 by Publicis Groupe, PlowShare now brings the full suite of marketing services to our clients and an array of career path options to our employees. Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One"​.

Job Description

PlowShare is seeking a leader to drive new growth for PlowShare’s nonprofit sector. This leader will have a mastery of nonprofit marketing and growth strategies and will develop and lead winning capture strategies and activate long-term strategic and executive level relationships. An officer level position, the exact title will be commensurate with the chosen candidate’s level of experience. 

This role will be responsible for all aspects of business development: lead generation, identification, qualification, RFP response, client presentation, and award of opportunity targets to meet or exceed the forecast and plan. In addition, this individual will plan and recommend external communication and marketing strategies to maximize market penetration. As new clients are onboarded, the leader will play an ongoing strategic consulting role with senior clients.

You will be required to identify and foster relationships with a wide network of both external and internal complementary partners, agencies, and organizations, strengthen PlowShare’s go-to-market positioning, and build and monitor a pipeline tracking process. We are seeking a leader who is a problem solver, collaborative teammate, and who thrives in a fast-paced environment, ready to hit the ground running building and cultivating strategic partnerships to support growth. 

Candidates should have 10+ years of relevant professional experience with at least 5 years of experience in the nonprofit sector. The position may be remote or office-based, depending upon the candidate’s preference. Travel to client or Publicis locations throughout the U.S. may be required when collaboration amongst agencies or client interaction is required.

Responsibilities

• Marketplace positioning and planning
  • Understands PlowShare and Publicis’ relevant services for the sector and our current marketplace positioning; makes recommendations to enhance the positioning
  • Establishes a growth plan for the nonprofit sector
• New business prospecting
  • Works to build prospects/contacts through attending events and mining databases
  • Develops and maintains a prime prospect/contact list
  • Serves as the first point of contact for all clients and partners
  • Manages/keeps regular contact with companies on the prospect list; builds long-term relationships
  • Generates and handles inquires and manages meetings to assess cultural and services fit
• New business proposals and presentations
  • Coordinates presentation/pitch approaches of varying sizes (individual and multi-agency pitches)
  • Leads teams in the completion of RFIs, RFPs, and client presentations
  • Organizes, directs, and makes logistical arrangements for presentations
• Marketing
  • Develops and updates new sales collateral
  • Provides direct marketing to new business prospects
  • Contributes to nonprofit thought leadership
  • Contributes to website updates
  • Presents at webinars/conferences
• New Business Operations
  • Ensures new business database is up-to-date
  • Prepares and circulates new business status and meeting reports
  • Represents PlowShare’s nonprofit business on weekly Publicis Groupe calls
• Client Onboarding, Servicing, and Organic Growth
  • Ensures smooth client onboarding once new work is won
  • Serves as a strategic advisor and consultant with ongoing client work
  • Becomes a trusted advisor to senior clients; identifies client needs and proactively executes consultative selling techniques for organic growth

Qualifications

•    10+ years of growing revenue and building business for nonprofits, a marketing agency, or consult