Customer Marketing Specialist PH Diretta

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are looking for a Customer Marketing Specialist Direct Pharmacy who can develop new commercial opportunities in Direct Ph. channel.

Key responsibilities

• Support in implementation channel trade strategies and canvass executions.
• Collaborate on channel specific growth plans, based on shopper, retailer and market insight related to different brands.
• Understand shoppers and customers’ needs in order to increase sell-out performance.
• Collaborate with Sales and Sellout specialist field forces to ensure brilliant execution and deployment of the strategy in the Point of sale.
• Support in managing relation with external partner and agency (merchandising, in store activities, agencies, etc...).
• Direct Ph. Channel performance and KPI Tracking.
• Monitoring commercial strategies execution in order to leverage good performance and suggest corrective actions if needed.
• Analysis of competitors’ plans and strategies through the analysis of market data.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Monitoring competition and industry trends to identify opportunities for growth
• Stakeholder management across different functions (marketing, sales, supply chain, customer service)

Qualifications and skills

Essential

• >2 years’ experience in pharmacy environment in trade marketing roles

• Experience in working in Direct Pharmacy channel

• Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)

• Use of all office package (with focus on powerpoint and excel)

• Strong analytical skills and comfortable dealing with numerical data

• Smart approach with dashboards and databases to monitor performance

• Effective communication skills (developed listening skills/ ability to explain, train and coach), enthusiastic, creative person who thinks in terms of solutions, curiosity and passion for his job

• Category Management guidelines knowledge

• Good financial acumen allowing to present business benefits

• Details orientation

• Understand qualitative research technics and methods

• Good storyteller who can show the vision and benefits

• Ability to work in fast paced environment

• Ability to work with the data

• Well organized and disciplined

Preferred

• Young talent who has 3+ years of experience working with the pharmacies or in commercial functions

• Ideally having sales and/or trade marketing experience in Direct Pharmacy channel

• Person who enjoys interacting with the customers and learning from interactions with different people

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

 

 

 

 Job Posting End Date

 

 

2025-12-05

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers a